One of the most effective ways to gain a valuable advantage over your competitors, is to do something that generates great results, which they’re not doing.
What I am about to share with you, is a mindset for developing your business, which only a tiny fraction of 1% of small business owners embrace.
How can I build value, today?
As service providers, I’m going to suggest that we need to focus every day, on answering the question: “How do I build value, today?”
Building value into your client relationships can be as simple as sending them a personal, handwritten thank you note, for no reason other than to demonstrate your gratitude for being able to serve them and their business. Business is all about people and the relationships we have with them. The human touch goes a long way, especially today when so much is automated.
It’s also worth mentioning that the value of sending someone a thank you note (or a cupcake) is huge, but the cost to you is peanuts. It’s the recognition people value, not how much you spent on it. In fact, a thoughtful, inexpensive gesture also shows you are adding value to your relationships, rather than trying to ‘bribe’ people with expensive gifts.
Building value within your marketplace can be as easy as starting a newsletter or a blog, like this one, which offers valuable, free information. You will be amazed at how much people will appreciate your help and how willing they will be to share your value with their friends.
It’s not easy, but it is required
Yes, building value also includes more challenging tasks. For example, it takes creative thinking, time and effort to make our products or services increasingly valuable. It’s not easy, but it is required for people like you and me, who want to reach our full potential.
What examples have you experienced, where a provider demonstrated they were building value? Share your thoughts!
About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990’s. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim’s Marketing Blog.