What’s the number one thing you must have in order to grow a successful small business? It’s not clients or customers, though those are critically important.
It’s not effective marketing, though you absolutely need that too.
I’m talking about something far simpler. And I know I risk sounding like Master of the Obvious with this, but I’ve seen so many entrepreneurs struggle because they don’t have it…
What is this key to making money in your small business?
You have to have something to sell!
See, I told you it was obvious. But I’ve had more than one client come to me and say…
“Okay, I’ve built my new blog site, launched my brand and am trying to get out there and make connections. But so far I’ve spent a bunch of time and money and none is coming in.”
Oftentimes they really aren’t clear about what they’re selling. One person was offering the always too vague “coaching”… Another had spent all her time and money building a free membership site with no real idea of how to monetize it …
Yet another was trying to sell other, complimentary experts into becoming members of her site and program in exchange for marketing them online and getting them more exposure. The only problem? She didn’t have a list of people to expose these experts to. So she still really had nothing to sell.
If you’ve got nothing in particular to sell it’s hard to make any money.
Create specific products and/or services that provide value now.
These could be ebooks, audio trainings, video tutorials, membership programs, coaching programs, consulting packages, done-for-you services, or a combination of any and all of the above.
The only criteria are:
Whatever you’re selling has to be something people want to buy
It has to be easy to understand what you’re selling, who it’s for and why they would want it (that’s the old “what’s in it for me” part)
It has to be sold in a way that makes it easy to buy
Of course, there is just a bit more to it than that.
But the most important thing is that you come up with something to sell that’s got tangible value and benefits, and provides a specific set of services and/or products for a specific price.
For example, selling coaching or consulting does not fit the bill here. However, selling a specific number of hours or sessions with a particular goal does. So selling marketing consulting is a no go, but selling a 6-hour Marketing Jumpstart program works. Throwing in a complimentary workbook makes it even better.
Make sense? If so, then take a look at what you’re offering and find ways to turn it into specific, value-packed products, services and programs.
About the Author:
Practical Marketing Expert and Business Lifestyle Architect Stacy Karacostas is on a mission to end Entrepreneurial Overwhelm and Marketing Madness! Discover how to grow your businesses with less effort-so you can help more people, make more money AND still have a life-by grabbing your copy of her FREE “Success without Shackles Starter Kit” at http://www.theunchainedentrepreneur.com.