There are plenty of different ways in which you can optimise your Facebook posts to ensure that they stand the best chance of success. In this blog entry we take a look at three basic ways you can achieve this.
1. Short, sweet and snappy posts
Although Facebook provides you with the opportunity to post more (longer) content than other social networking sites like Twitter, posts that are too long – often cause readers to lose interest. Instead you should write interesting posts that encourage engagement. For example you might ask your reader to like or share your post or even better click through to a product or website that you might be advertising. Alternatively you could ask a question or invite them to take part in a competition to be in with a chance of winning something simply by sharing or liking your status.
2. Mix your content format up
Text only posts can be boring, although they provide space to include a lot of information; there are now many opportunities to present your message in alternative exciting formats. Why not mix things up a little bit, post an image within your status. Visuals are a great way of attracting and maintaining someone’s attention. Similarly if you have the skill and ability, you could create an info – graphic that combines both text and images.
The same goes for video content, not many businesses will have the ability to create content like this, therefore if you have the skill you can use this to your advantage whereby you might stand a much better chance of getting your content noticed! So don’t stick to the mundane when you are posting on social medial channels, experiment with different forms of content and see your likes and shares increase!
3. Timing is everything
Post your content at an appropriate time – You might need to do some research first to find out when exactly your consumers are using Facebook in order to increase the chance of your content getting noticed. Most people will be in work during the day and therefore will have limited access to their Facebook account. The majority of businesses will find that posting status’ in the evening will stand a better chance of getting noticed. Again you will want to test and monitor this and see what time proves to be the most successful for you. Remember once you have identified the best times for you to post a status you can use Facebook’s scheduling tool to prepare your content in advance. Although the scheduling tool is great for optimal Facebook success you should also post in real time particularly if there is an event or breaking news that is relevant to your industry that would be of interest to your customers.