We live in a dog eat dog world and in order to stand the best chance of business success you need to be taking your marketing seriously. In this blog entry, we identify 3 ways in which you can market your business effectively online.
A website is one of the most effective marketing tools for your business. Many people now turn to online resources to find what they are looking for. Therefore, if you do not have a website you could be immediately losing a large source of prospective customers. Your website will act as the online face of your business. It provides an opportunity to highlight your services to your customers, show them examples of your work and provide that little bit of extra information that some customers might feel they need before they invest their hard earned cash.
Your website does not need to be super flash! A brochure website will often suffice. However, for those businesses wanting to drive online sales a more sophisticated Ecommrece website will be required. Whether you opt for a brochure or ecommerce website, you will want to make sure that your website is user friendly and also responsive so that it can be used uniformly across devices.
Top Tip – Integrating a blog to your website provides a great means for keeping your customers informed with a variety of company updates etc.
In recent years social media has transformed from being a personal platform to a platform that businesses have been able to utilise in order to market to their target audiences. There are a huge number of social media channels out there, Facebook, Twitter, Pinterest, Instagram, LinkedIn and Snapchat being some of the most popular channels. It is important that you choose the right social media channel for your business. For example a recruitment agency would be suited to LinkedIn, whereas, a fashion company would be better off on Instagram or Pinterest.
Businesses can post a variety of forms of content on social media, from product releases, competitions, company news, useful resources and more. Social media therefore provides a great opportunity to reach your customers. In addition to this you can also provide great customer service through social media, you can respond to any enquiries and any other forms of engagement.
Again, email marketing offers another great means of connecting and communicating with your customers. You are probably use to your favourite brands emailing you on a regular basis , with company updates and much more commonly special offers that they might be running. Email marketing almost acts as a reminder that your business exists. However, there is a skill to email marketing and it is important that you do not bombard your customers with too much information.
There are many programmes available that will help you market to a wide database on a regular basis. This is something definitely worth investing particularly if you are able to run frequent offers.