With just over a week to go until the big day, we address some simple changes that can you make to ensure your online business has success during the festive period.
Create a Christmas Banner
Perhaps you have a special offer running in the lead up to Christmas, whether this is free delivery, discount on services or goods or even a Christmas competition. Don’t let this be missed, create a banner that can be added to your website, social media and email marketing newsletters.
Publicise Opening Hours
Make sure your customers are informed. When is your Christmas delivery cut off? What are your opening hours? Create a social media post and pin it for example to the top of your Facebook page so that it is the first thing customers see when they come to visit your website. You could also add your Christmas information to your contact page on your website.
How can your customers get in touch with you if needs be? Do you have emergency contact system? Can they contact your by phone, email, social media? Make it clear to your customers how you would like them to get in touch should there be a problem that needs addressing. If you are going to be out of contact for a certain period make sure you inform your customers sooner rather than later so that they can resolve any issue before the Christmas shut down.
Engage With Your Audience
Use your social media channels / email marketing to share the Christmas cheer. Wish your customers a Happy Christmas. This doesn’t mean you have to be working on Christmas Day… you can schedule your posts in advance. Have you decorated your office / shop? Why not post these festive images on your social media channels? Work in a clothes shop? Ask your customers to share pictures of their Christmas party outfits and so on.
Optimise For Mobile
It might be a little late to start redesigning your website to make it responsive now but this is definitely something that should not be ignored. As more and more people are choosing to shop online, it is vital that you are set up to accommodate this increase in traffic. If your website does not function properly