From time to time you will need to check out your competition in order for your business to be the best it can be. When anyone mentions check out your competition, most people would assume you should check the prices that your competitors are offering. Yes, but there is more to it than that, especially now that digital marketing is taking off, you are now able to monitor your competitors social actions.
Don’t be afraid to use the hashtag search function in twitter, this simple search can provide you with a gold mine of information. You can either search keywords that are relevant to your business or if you know the name of your competitors you can search for them directly. Either way you will be able to see what your competitors are tweeting about; are they posting any good blog posts that you could re-write? Are they engaging with their customers? Are they advertising any special offers? You can find out so much information from a simple key word search on twitter.
If you have some time to invest, then another great way of monitoring your online competition is by delving a little bit deeper, look at people who are following your competitors, you could always follow them in the hope that they will follow you back. Do your competitors like any facebook pages that could be of use to you? Do they follow any blog feeds that could be useful to you?
So next time you are about to check out what your competitors are doing make sure you check out their social media channels as this can often provide you with a wealth of information that you can use to your advantage and apply to your own business.