Social Media is a powerful marketing tool from the digital marketing tool box. It is a great means of connecting with customers, new business prospects, marketing your products, sharing special offers, revealing company news and so on.
There are many different social media channels out there so it is important that you find the right social media channels for your business. For example a recruitment agency would want to focus on LinkedIn whereas an artist might focus on image based social media channels like Instagram. Of course if you have the times and means available you can really maximise your digital marketing efforts by displaying a substantial online presence on more than one of the social media channels out there.
If you are going to start managing a social media channel it is important that you have the time and resources to manage it properly, therefore you would be better off focusing on one social media channel properly than flitting between numerous accounts. You need to ensure that you are updating your social media channel on a regular basis, ideally daily if possible. You also need to make sure that you reply to all notifications and starting building a positive business to customer relationship.
Keep an eye out for future posts on how you can create an effective online social media presence.