Blogging is a great strategy to help your website achieve higher listings on search results when keywords are strategically included within your content. However, that is not bloggings only benefit! Blogging can also be a useful tool for businesses to provide their customers with valuable information that helps build a trusting relationship.
- You can build trust by updating your business blog with quality information on a regular and consistent basis. This is because customers will believe that you are:
- Experts within your industry
- Willing to engage with your clients
- Keen to provide helpful advice
So what type of content can you are posting on Your Blog to achieve this level of trust?
Company Updates – Customers like to become familiar with the company that they are dealing with. They like to know that they are dealing with humans, not some big corporation that they are not going to receive a response from. So show that you are human and approachable just like them. You can do this by posting updates that might include a charity event that you are taking part in, a new staff member, an update about your new office design and so on.
Industry Updates – Position your business as the experts within the industry. Show that you are on top of trends and familiar with what is going on in your industry and any effects this might have your products or services. It provides your customers with confidence that you know what you are talking about and that you genuinely have a keen interest in your products/services.
Product Info – Images are often a great medium for not only adding some variety to your blog but also promoting your goods and services. Do you have a particular product that you want to push? Post an eye-catching image with the product details and link to the specific product on your website.
Here we have addressed some of the most effective means of engaging with your customers through your blog. Of course, there are many other forms of content that you can publish, just remember to keep your professional tone.