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Connecting With Your Customers

Would you like to find out why marketing to your customers has never been easier?

More and more people are now frequently using their smartphones to access their social media channels, check their emails and even purchase goods off mobile ecommerce sites. This increased mobile connectivity has meant that businesses are able to get into the hands of their consumers. So if your business is not making use of this increased mobile connectivity then it is likely that you could be restricting your success. Read on to find out how you can extend your marketing tool box and jump straight into the hands of your customers and consumers.

Social Media

There are hundreds of social media channels that promote business to customer engagement. Twitter, Facebook, Google Plus, Pinterest and Instagram are usually the most favoured channels. It is up to you to decide which social media channel will be most appropriate for your business. For example if the goods that you sell have a high aesthetic value then you will more than likely want to market your business on channels like Pinterest and Instagram as both of these channels are based on visual content. If you have the time and resources to spend adequate time on social media marketing then Twitter is also a great social media channel to increase brand awareness and advertise your products and goods. However as Twitter is such a fast paced social media channel in order to get your posts noticed it is likely that you will have to post various updates numerous times throughout the day.

It is worth spending some time assessing which social media channel will be right for your business whether this is just one or whether you have the time and resources to manage more, social media is really a great means of engaging with your customers throughout the day.

Email Marketing

Many of us now have our emails synced to our mobile devices, allowing us easy access. This has led to a lot of us checking our emails numerous times throughout the day, even when we are not in work. This almost constant connectivity to our emails has meant that businesses are able to target and their audience using email marketing. You will need to ensure that your emails are effective, this can be achieved by including a catchy headline, a strong call to action, useful content, special offers and so on.

Email Marketing can therefore effective means of driving additional traffic to your website and ultimately a means of increasing those all- important sales.


If you include both social media marketing and email marketing in your digital marketing plan then it is likely that you will have ecommerce success. However for ecommerce success, you will of course have to ensure that your website is accessible and fully functioning across mobile devices. If people are reading your content on their phones and see something of interest, when they click on your product or link to a web page they will expect your website to be fully functioning on a mobile device.

So if you want to get closer to your customers and increase your sales and business success, start using social media and email marketing now.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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