The world is undeniably becoming more connected in a digital sense, causing digital marketing to become a necessary component that your business needs to develop. Through managing social media channels like Facebook, Twitter, Google + and LinkedIn you can: protect your brand, build customer loyalty and increase your sales. Sounds good huh! To make your digital marketing a success you will need to have the time and resources to dedicate and allocate time to your digital channels each week (daily if possible) so that you keep your customers up to date and in the loop!
How often should you post?
The more frequently you post the more successful your business is likely to become in gaining a substantial digital presence. Therefore, if you are able to post daily you should! Just remember don’t spam your customers/ readers with too much unnecessary gobble as they will soon lose interest and take no notice of future posts.
What should you post about?
There really is no right or wrong answer; you do need to be careful that what you write about won’t cause offence to anyone but other than that your choice and style of writing is really down to personal preference. Having said that from my own personal experience I do have some suggestions to get you started;
- customers love to see and hear about updates about your products
- people are usually interested in any news regarding or related to your business
- use images that perhaps feature new products
- links to useful/ interesting article content
- People also like to see some light hearted posts or images (these might be totally unrelated to your business) so don’t be afraid to experiment a little bit!
- People love to see people, so use a product and feature a person using this product to sell! For example- Barry M use images or adverts of Models wearing their range of nail varnishes (If you have any celebrity connections even better! People tend to swarm at products used by celebrities, so feature celebrities wearing your products where possible).
What content should be posted where?
I know I said that there isn’t really a right or wrong answer to what you should post about, however there is one thing you should bear in mind. Each of the social channels I’ve mentioned in this post are very different, so when it comes to posting content think about which site it would be best suited to.
Twitter- you only have 140 characters of content available here, as you can’t really go into much detail you should make your tweets short and punchy statements
Facebook– with Facebook you are given the opportunity to expand in more detail, you might want to include a link to an article, event or perhaps even share someone else’s status that is of interest to you. Facebook comes across as the friendly social media channel that often generates conversation and engagement with readers.
Google + – not many people seem familiar with google + as a social media channel however behind Facebook it is now the second largest social media network. Google + is fundamental to increasing your positioning in search results therefore it is important to share regular posts or articles so you can see your rankings climbs.
LinkedIn– this comes across as the professional parent in comparison to other social media networks, LinkedIn is primarily used to show off skills or achievements that you might have. It is also a useful tool for sharing professional content or engaging with other people in similar professions.
Don’t be afraid to provide direct links to your website / business page – this will hopefully drive direct sales!
If you need any help setting up or running your Social Media get in touch and our dedicated digital marketing team can discuss what channels will work best for you. You can find us on www.wnwdesign.co.uk or call us on 01395 542569