It seems that social media is constantly evolving! Existing channels are competing with each other to get more users and new social media channels are emerging quicker than ever thought possible.
Here are 3 of the changes you can expect to see over the coming year:
Free advertising is becoming a thing of the past as more and more social media channels including Facebook, Twitter, Instagram and Pinterest are monetizing their advertising so that users / advertisers will be able to promote their message to a wider audience. As companies will need to pay to advertise their posts they will need to include a social media marketing budget when it comes to planning expenses.
A number of dashboards are beginning to be introduced that will allow you to manage all your social media channels from one place. It seems that dashboards like Hootsuite and others will continue to grow and become more accessible to every social media user. Once you’ve chosen your dashboard and added all your social media channels to the dashboard account you will be able to save so much time when it comes to posting statuses and searching through news feeds.
Increase in the use of Video
It is predicted that the interactive video will grow dramatically during 2014. Snippets of video will be produced that will allow users for example to search and then listen to the answer they are looking for or perhaps watch a tutorial on how to do something. This new use of video is predicted to generate a whole new level of interaction.