Firstly it is important to recognise that web design is not a simple task that anyone can turn their hand to, it is not just about making a website look pretty, web design is a skilled profession comprised of various stages. If you are considering a re-design of your website or perhaps the first build of your website you should invest in a web designer/ team of developers that are industry experts and confidently know the tricks of the trade. It is also worth noting the success of your website is also influenced by various other critical factors, one of which heavily involves you!!! Correct… you should play a fundamental role in the development of your website. Take a look at these simple actions you should take in order to aid the success/ completion of your website build so that it runs as smoothly and efficiently as possible.
Provide your web designers with as much information as possible – Hopefully by now you will know who your target audience is/ what your niche is. Describe your business/ industry that you work in… help your web designer envision this. If you provide your web designer with as much detail as possible it will help give the web designer a better picture of who the website is for. Remember to bear in mind that tailoring your website to your target audience is a very influential factor that contributes to your websites success. If you try and please too many people at once it is likely that you will end up disappointing a whole lot more. At the end of the day it is going to be your target audience that are going to be investing in your products/business/ services, therefore make sure your web design will appeal to this niche.
Don’t get too caught up in trends – listen to the advice your web designer can offer. That bright neon background might be completely on trend for this year’s summer season but what about a couple of months down the line when autumn and winter are swiftly approaching? Don’t be too hasty in your decision; make sure you see a future for your web design one that will be on trend all year round. Your web designer will be able to help you with this, they will have an eye for what works well and what doesn’t. Appreciate their input and listen to what they have to say.
Keep things fresh; don’t get stuck in the past. If you are refreshing the design of your website it is likely that a lot of things have changed and progressed since your last website build. Therefore be open to what your web designer has to say. They will have the industry expertise and should be aware of new software; programmes etc. that will help promote your websites success. Take for example the progression in technology, we have seen a huge surge in mobile and tablet internet usage. Therefore it is now critical that your website will function across multiple devices. Again your web designer should be aware of factors like this and therefore you should respect their knowledge and input.
Keep on top of deadlines – this is probably one of the most important factors in your web design build, yet one that often causes web designers must frustration. It is likely that your web designer will set out a schedule with you during the initial stages, placing deadlines for each stage of the website rebuild. For much of these stages your input is going to be required. You might be at the stage of approving the designs or writing the content to be inserted. Regardless to what stage you are at it is important that you stick to the deadlines that you set at the beginning of the project as this will help keep the web development up to speed and on time for launch.
Finally, make sure you are happy with your new web design! – Websites can be costly investments if you have to keep changing things because you just aren’t happy with the way it looks, yet they can be prosperous investments if the process is done right. On average websites have a lifespan of approximately 5 years, therefore you should make sure you are happy with your Web Design from the offset. Don’t just make decisions because someone else told you to. Yes, it is a great idea to seek other people’s advice; perhaps you need their input on the colour scheme that you are undecided on. Just remember ultimately the final decision should be in your hands and you need to make sure you are happy with the finished product.
** Important – The success of your website does not simply rest in its design! You should also concentrate on the digital marketing of your website by considering factors like search engine optimisation etc. This will ensure that your brand new website is found and listed by search engines like Google! Why not book your place at our free digital marketing seminar taking place this May and see how you can make your digital marketing work effectively for your business. For more information and for booking please click here.