Admittedly it took a while but now more and more businesses are beginning to recognise the vital importance that social media has in attaining a successful online presence. Despite this recognition there still appears to be widespread confusion regarding what type of content businesses should post, how often businesses should post and when should they post on their social media accounts. In this blog entry we briefly highlight the importance of posting in real time!
Unless you had a large number of employees on your digital marketing team monitoring and running your social media channels on a 24/7 basis is pretty much impossible. However this does not mean that its management should be pushed aside. As highlighted in previous blog entries there are a variety of programmes that will allow you to plan and schedule your social media posts in advance (found here). Of course this is a huge advantage, it can save you time, you can get organised at the beginning of the week and be assured that your social media updates are taken care of.
Whilst this remains true it is also crucial that businesses are posting on their social media accounts in real time…
So what is real time?
Real time could be described as posting in the here and now. Let’s take twitter for an example. If someone tags your business in their tweet and you were to respond and engage in a conversation then you would be posting in real time. Another example could involve a piece of news that has just been announced. This piece of news could be trending on twitter or perhaps you have just seen it on the TV or maybe even read a recently updated news article. If you were then to post about this event or piece of news you would be posting in real time.
So what is the importance of posting in real time?
- You are able to respond to your customer’s questions and requests.
- You can keep your customers up to date by posting about events that are happening now.
- You can immediately respond in a positive manner to any problems that might have been brought to your attention.
- You can use live events to your advantage to increase your brand engagement.
As you can see from the points above posting in real time is just as important as scheduling your posts in advance. Posting in real time really allows for you to increase your businesses social media engagement with your customers by helping you to create an effective online social media presence.