In a bid to help business users make their advertising effective on social media, twitter has recently introduced objective based ad campaigns. Users can choose what aspect of their marketing strategy they wish to focus on and then tailor their ads specifically to their marketing goals.
When it comes to creating an objective based Ad Campaign twitter will ask its user what goal a business is striving to achieve. For example does your business want to gain more followers, attain greater numbers of website clicks / conversions or perhaps use ads to generate more business leads?
For the purpose of this blog entry we will briefly consider the advertising option that Twitter is offering for businesses that want to focus on increasing their followers. Twitter emphasises that having lots of relevant / interested followers on your twitter account can do wonders for your business. Over time users will most likely take the opportunity to engage with your business as they become familiar / generate an interest in your business through the tweets that you will be posting.
Twitter has introduced follower campaigns which will help its users advertise their account to an increased audience by offering a variety of targeting options including; keywords, interests, location, gender, language, device and so on. In addition to this, twitter has also introduced an analytics tool whereby you will be able to monitor and manage the success of your advertising campaigns.
For more information about the other objective based advertising campaigns including the analytics tool and pricing click here.