It appears that LinkedIn are following in the footsteps of other social media giants in attempt to market to professionals within the business industry by acquiring the marketing platform Bizo.
Bizo was created to help marketers carefully target their audience using data management. According to a recent article on webpronews Bizo has been “helping brands meet their marketing objectives by getting the right message in front of the right audiences on the web.”
Vice President of product at LinkedIn David Thacker recognised the promise and positive effect that this new partnership is expected to have with the words “Adding Bizo’s offerings into our portfolio of content and mobile products will allow us to offer a wide range of solutions to meet our customers’ marketing objectives.”
Therefore a partnership between Bizo and LinkedIn will allow marketers an improved platform that B2B marketers can make use of in order to increase their business sales and success.