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Social Media – The Importance of Analytics

Social Media has become a powerful marketing tool for businesses of all shapes and sizes. It has become a marketing strategy that cannot be ignored as more than half of the world’s population are now active on social media. However, what has become equally important in the rise of social media marketing is the necessity of social analytics.


Social analytics allows you to track and monitor the progress of your social media marketing and create powerful marketing strategies moving forward. You have likely invested a huge amount of time producing content to be distributed across your channels, therefore, tracking your progress allows you to determine what is working and what needs to be changed.

So what type of things can you track using social analytics?

Engagement, engagement, engagement.

You need to find out how people are engaging with your content on your social media channels. Here are a selection of crucial statistics that social media analytics will allow you track. (Facebook example)

  • Post Likes
  • Post Shares
  • Page Likes
  • Post Comments
  • Age groups of people engaging
  • Gender of people engaging
  • Location of people engaging
  • Times your post got the most engagement

If you want to start tracking your social media marketing progress, contact our experience digital marketing team today.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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