Working in the Digital Marketing Industry has meant that posting regular updates on social media has become second nature. However, for those not familiar with social media often struggle to produce regular content for their business profiles. In this blog entry, I provide some simple suggestions that will help you become more active.
Engage and Respond – This is crucial to your online success. If people are taking the time to respond to your posts it is absolutely vital that you take the time to reply to them. A simply thanks for following will often suffice. Of course, if there is an opportunity to develop the conversation further then go for it!
Images – Post visually attractive images. Images are a great way of attracting attention on a busy social network. Make sure your images are relevant to your business and stand out from the rest of your content.
Company Updates – People like to know the ins and outs of everything nowadays particularly if they are investing their hard-earned cash in your product service. Take this opportunity to share any news you might have, do you have a new staff member starting, perhaps you have a new product to launch?
Industry Updates – Give your customers that extra confidence in your business. Show that you are aware of what is going on in the industry as a whole, not just in your business. If you find good content on the internet share it with your followers and fans!
Competitions – Competitions are a great way of encouraging interaction with your business whilst increasing your brand awareness. A simple like and share competition on Facebook can help boost your following.
Of course, there are plenty of other tips and tricks for generating a fantastic online presence. These are just a few points that will get you heading in the right direction.