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Starting A Successful Blog

Firstly you should ask yourself where you are most productive… in the office, on the sofa, in a café, at the beach? Wherever your productive place might be, take yourself there shut yourself off from the rest of the world and write a list of all the possible topics that you could blog about.
View of the beach
If you are not use to doing this, be patient this might take time. Do not get frustrated if you cannot think of a lot of topics straight away, a handful should be adequate to get you started! However it is important that you are entirely comfortable and passionate about the area you will be blogging in. If you are not passionate about what you are going to write about then you are going to struggle writing a new post each week. In addition to this it is likely that your lack of enthusiasm will show in your writing and readers will be put off almost immediately. So before you commit to creating a blog feed choose a topic that excites you, a topic that you can’t wait to share with others!

Now that you have your list of topics it is important that you just get writing. Just get as many words down on paper, you can then work with those words and construct a great blog entry. Getting those initial words out is often the hardest part but once you have something to work with blogging becomes a much more reasonable task.

Be sure to proof read and look for any mistakes or sentences that do not flow quite as they should. It might be worth getting someone else to read your blog entry first before you hit the publish button. If you want your blog to be well received then it is vital that your check your blog for any errors prior to posting. If readers can see mistakes in your writing then it is likely that they will lose trust in your expertise or even worse disregard your blog all together.

If you find yourself having a spare hour or two, utilise that time effectively and start writing your next blog entries. There is nothing worse than having a blogging deadline that you’re struggling to meet. Unless you are one of the select few who work more productively under pressure then I suggest you have a couple of stand by blog entries prepared. Although this might seem like extra effort at the beginning if an appointment, emergency or any other factor gets in the way then you will appreciate having a blog entry already written!

Once you get to grips with the basis of blogging you can spend some more time looking into how your blog posts can be improved. For additional information about getting your blog ready for the go ahead click here.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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