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The Role Of Social Media In The World Cup

Social media is expected to play a huge role in this year’s world cup as millions of people are using their smart phones and tablets to join in on the World Cup conversations that are trending across social networks like twitter. Many people are predicting that the 2014 World Cup is expected to receive the most mentions across social media than any other sporting event, topping the Olympics and the American Super Bowl. The World Cup page has more than 18 million fans promoting World Cup engagement on a scale that has never been seen before.

Digital strategy consulting has revealed that 90% have discussed the World Cup since June 2013.  They also recognised the top ten countries who are mentioning the world cup on twitter. These included; Japan, U.K., Brazil, US, Germany, S.Korea, Indonesia, France, Nigeria and Spain.

USA today revealed that the most followed world cup players at the beginning of June included; Ronaldo, Neymar, Rooney, Iniesta, Pique and Alonso.

The England team have also had their fair share of social media mentions with the backing and support from famous celebrity stars including Dermot O’Leary, Rio Ferdinand, Amir Khan, Piers Morgan and many more. Celebrities have not been the only people to get on board the World Cup social media hype, many companies like Adidas are utilising this opportunity to support their marketing efforts by posting in real time and advertising their businesses.

Twitter in particular is expected to be a very popular social channel where you can expect to see a huge number of World Cup #’s trending over the coming month. As we can see here social media is an integral platform in which fans, fanatics, football stars, celebrities, business companies and many other advertising agencies are able to connect and share their world cup experiences.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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