Start the new year off by creating some case studies and show what you / your business have achieved and what you are able to offer to potential customers. As the old saying goes “actions often speak louder than words”, it is your time to show off just how good you are by using real examples as evidence. You can use case studies for pretty much any business; it’s up to you how creative you want to be. For example, if you are a clothes retailer your case study might consist of an image of a customer wearing a collection of your clothing, if you are a carpet fitter you could use an image of a carpet that you have recently fitted.
When writing your case studies here are some things to remember:
- Tailor your information to the audience you are trying to reach. There is no point in talking about factors that will not be relevant to your target customer. This will only confuse the reader and put them off from reading on any further.
- Think about what aggravates your customer, what do they deem as negative to their business? Show how your services can “fix” these problems and make their business more successful.
- Don’t be afraid to highlight your success, these will give customers confidence that you achieve what you say you will achieve, publish your results, let everybody know how successful you are.
- Use customer testimonials or quotes. Again this refers back to using real evidence to highlight what you have achieved. Show potential customers how your happy your existing customers are with your service and assure customers why they should choose your business.
Top Tip: Where possible use images. This is a great way to grab attention and further showcase what your business has achieved. For e.g. web designers might include a snap shot of a website they have created.
You can publish your case studies through a variety of mediums allowing a broad audience to witness what you have achieved, including: websites, blogs, newsletters, prints, brochures and sales letters etc.