Predictions are still suggesting that as high street sales decline the opportunity for businesses to turn to ecommerce continues to grow. This is presenting businesses the chance to connect with their customers on a digital scale, something that is becoming increasingly important as the way consumers shop is changing dramatically.
Consumers are now seeking that instant gratification/ instant access to hundreds of products online from the comfort of their homes, on their commute to work or simply in their spare time. These new shopping capabilities have emerged as technology has transcended beyond the desktop PC which appears to be being replaced with online shopping on mutli-screen devices such as mobiles and tablets.
This new access has meant that retailers now have to ensure that they are providing their customers with the opportunity to shop online using the various devices that are now available. As sales and marketing is now well and truly progressing beyond the shop floor it is vital that online shops are responsive to the type of device that the website is being accessed on in order to allow the business the best chance of economic prosperity. Therefore in order to reduce the potential of missing out on sales, online shops need to ensure that their web design…
- can be accessed and functions properly across all devices
- provides users with the extra information that they will likely be seeking such as product reviews, product descriptions, further images etc
- a navigable website that is clear and easy to use
- offers an exciting and interactive experience that will keep users interested, ultimately promoting the best chances of achieving conversions
It appears that we now live in a digital age whereby economic prosperity has moved beyond the shop floor as the potential for online sales has become increasingly compatible with technological advancements. Therefore as the way shopping is carried out changes, having an online shop that can be accessed on numerous devices is becoming fundamental to business success and growth.