This week all of our blog entries highlight the role of social media in marketing strategies.
Personalisation in marketing: how far should brands go? -This article discusses the effectiveness of personalisation whilst recognising that there needs to be a fine balance between the personalisation of everything and keep customer data safe and secure.
Three brands that were surprise winners of World Cup 2014 – This year’s world cup provided the perfect space for interaction between businesses and their customers. This blog entry identifies 3 brands that had great success, including Dr Dre Beats, Specsavers and Danoe activia yoghurt.
Top 5 most preferred sectors for push notifications (UK) – We are evolving into a nation that is addicted to accessing the internet from our smartphones. This entry highlights 5 of the most popular categories that we are happy to receive online alerts about.
– Social media channels continue to evolve offering businesses a great advertising platform. As recognised in this blog it appears that snap chat could be amongst the likes of Facebook and Twitter offering buy features for advertisers. –
Only 1 in 4 Micro – Businesses Think Social Media is “Important” – Despite the huge growth that social media has sustained in our personal lives, there are still many businesses that fail to see the importance and role that social media can play for small UK businesses.