If you’ve logged in to your Facebook Business Page within the last month you will have seen the warning that the new Timeline layout will be brought in today, on March 30th.
There’s not a whole lot to be worried about in the new Timeline, and many of you will already have experience of it on your personal Facebook Profiles. There are two main things to be aware of though. One is the space for a banner that will appear at the top, and the resized userpic. The other is the new flexibility for adding posts in the past, so you can add important business milestones such as when you launched, photos of your first offices, new members of staff, etc.
Firstly, the new banner. There are some limitations along with the size requirements, so it’s well to check before you bung together a sales banner. The top banner needs to be 851 by 315 pixels. The userpic needs to be 180 by 180, and bear in mind it will be resized around the site to 32 by 32 pixels.
In terms of limitations, Facebook obviously want the banners to give an impression of brand and character rather than sales or marketing. They specify that banners can’t include reference to prices, contact info (including phone number, web address, etc), marketing promotions, calls to action (click this, phone us, fill this in) or any references to Facebook actions (such as ‘click like to follow us’).
With all that discounted, what are you left with? Well, you may choose to rely on just your logo. You could choose a striking image from your product range, or a ‘lifestyle’ photo. For a client who offers Land Rover parts and spares we will be using photos of their mascot vehicle in various stunning locations. For a packaging and floristry supplies company, we are currently using this bold image of some of their raffia:
If you need help or advice placing a banner or adding posts for the past in Facebook, give us a shout.
About The Author: Camilla Todd manages Search Engine Optimisation, social media campaigns and brand awareness for WNW Design SEO clients. You can follow her on Twitter @camilla_wnw, email her at firstname.lastname@example.org or phone on 01395 542569. You can also follow WNW Design on Facebook here.