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Archive for WNW Staff Blogs Category

Tracking Conversions: Do You Know What Is Driving Your Sales?

A conversion can be defined as someone completing a certain action that is desired on your website. In other words, a conversion is someone who replies to your call to action, whatever that may be. This might be a purchase, form submission, downloading a brochure or a phone call. Let’s begin with how tracking conversions […]

blog

Two Huge Reasons Why Your Website Needs a Blog and What You Should Be Posting About

When browsing a website more often than not you will come across a section commonly titled, blog/ latest news. These businesses haven’t built these blogs and built up banks of content just for the sake of it…. A BLOG IS REALLY IMPORTANT ON YOUR WEBSITE.  In its simplest form, having a blog on your website […]

google

SEO: Introducing Meta Tags and How They Help With Your Rankings

SEO, AKA Search Engine Optimisation, is a crucial digital strategy for anyone wanting to get their website to list on the first few pages of search results. Let’s be honest, how many of us go on to the second and third pages of search results when we use for example Google search? I think it […]

social media

5 Ways to Improve Your Customer Relationship Management Using Social Media

Using social media as a way to communicate and improve your customer relationships has become more and more important as social media how grown. The vast majority of your customers likely have a social presence online – this is now where people go to discuss topics or talk about products with recommendations or complaints. This […]

segmenting your market

The Importance of Segmenting Your Market in Your Digital Marketing

Marketing to the masses just doesn’t quite work and for an increased chance of securing those all important sales it is highly critical that within your marketing strategy you give a lot of time and thought to market segmentation. We take a look at why you need to be segmenting your market! So what is […]

google

Getting Your Website Found On Google is More Than Just Good Luck

If your business has an online presence and doesn’t have a good SEO strategy being applied to it, then it doesn’t matter what day of the year it is… you are ultimately doomed with bad luck. Why should your website be found on google? There are many different ways in which people might become aware […]

christmas

How Your Business Should Plan Early For Christmas

It’s beginning to look a lot like Christmas!  As we enter October it becomes almost impossible to walk into a supermarket store without being greeted by Christmas decorations, Christmas Gift sets and everything else you might possibly need at Christmas time. Many of us like to believe in the Christmas Magic but this appearance of […]

What is the New Google Beacon & How Would it Benefit Your Business?

Google are introducing a new device that will benefit businesses with a physical location, such as a shop front or an office building. What is a Google Beacon? A Google Beacon is a small battery powered device that sends one way signals, these are readable by nearby Bluetooth low energy devices, such as smartphones and […]

quick website

Why having a quick website is important and how Google helps you test this

As you will have read in previous blogs your website is a critical marketing tool for your business and it is highly important that is functioning as well as it could be to ensure that you secure those all important sales. A slow running website can often mean that you lose traffic and therefore prospective […]

GDPR: What is it and how does it affect your business? 

In simple terms GDPR stands for the General Data Protection Regulation and it is the new rules, laid out by the Information Commissioners Office (ICO), to control what data businesses hold and how that information is used. The new rules come into play in May 2018 and the maximum fine for breeching the new rules […]

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