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Archive for WNW Staff Blogs Category

All you Need to Know About Instagram Shopping Check Out

Instagram’s latest feature is sure to see the app turn into a booming channel for ecommerce sites, combining visual inspiration with easy purchases. The best part? Users don’t even have to leave the app. When Instagram introduced their shopping buttons in February of 2018, brands were able to link their products directly to their posts, […]

How to Make Your Social Stories Interactive

Pioneered by Snapchat the 24 hour social story has sky rocketed in popularity over the last few years and now more features are being added than ever before! This post format is a great way to cater for an instant, ‘want-driven’ society who consume content around the clock and on the go. Instagram has been […]

New Google Ads Announcements – Google Marketing Live 2019

Google Marketing Live was held across the pond in America this week, and it brought some exciting announcements and information with it. Our team have been sifting through all of the announcements and new products that were announced over the last 24 hours in order to give you the information that you need in one […]

Growing your Following on Social Media

Social media is a form of digital marketing where a huge number of your audience, or potential audience, can be reached using a number of different platforms. Attracting these people, your ideal customers, to your social pages and using these to drive traffic to your website is key in allowing your social media strategy to […]

Social Media and your Brand – Why are These Platforms so Important?

Social media is often considered to be the foundation of any business’s digital marketing, it’s something that every business should be using. Whilst it’s something we always recommend to our client’s it’s something that many of us seem to struggle with and it can be hard to get right. Your social media strategy can be […]

How Will the Rise in Voice Search Impact Google Ads?

The rise in voice search is changing the way people use search engines to solve their problems. Voice search is becoming increasingly popular, with 51% of people admitting to using voice search in their cars, and 39% of people doing the same in their homes. In order to stay on top and appear in the […]

Search vs Display Ads

When it comes to Google Ads, your ads can vary greatly in terms of their format and targeting.  However, there are also two completely different networks on which to display your ads based on the goals of your campaign, and this will in turn affect the outcome of your campaign.  Ads on the Search and Display networks […]

Responsive Search Ads – What you Need to Know

Have you heard about one of Google’s slightly newer additions to their Ads platform? The responsive search ad adapts to show the better combination of ad headlines and descriptions in order to optimise fully for your audience.   You will need to manually enter multiple different headlines and descriptions and over time, Google will test different combinations of these, analysing which combination performs […]

Google Ads Keyword Quality Score – What is it and how can you improve it?

You may have never heard of quality score before, but it could be the most important part of your Google Ads campaign to get right. There are many elements of a Google Ads campaign that can affect the success and cost of your campaign and your keyword quality score is most definitely one of them. […]

Google Ads Mobile Site Speed – Why it’s so Important

Google has changed the way they evaluate and calculate the mobile site speed score of websites when it comes to Google Ads. The new Test My Site tool makes it easier for users to understand their site speed performance and shows recommendations tailored to the specific website and the necessary mobile site speed fixes. Since […]