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Archive for Blogs By Heather H. Category

Responsive Search Ads – What you Need to Know

Have you heard about one of Google’s slightly newer additions to their Ads platform? The responsive search ad adapts to show the better combination of ad headlines and descriptions in order to optimise fully for your audience.   You will need to manually enter multiple different headlines and descriptions and over time, Google will test different combinations of these, analysing which combination performs […]

Google Ads Keyword Quality Score – What is it and how can you improve it?

You may have never heard of quality score before, but it could be the most important part of your Google Ads campaign to get right. There are many elements of a Google Ads campaign that can affect the success and cost of your campaign and your keyword quality score is most definitely one of them. […]

Google Ads Mobile Site Speed – Why it’s so Important

Google has changed the way they evaluate and calculate the mobile site speed score of websites when it comes to Google Ads. The new Test My Site tool makes it easier for users to understand their site speed performance and shows recommendations tailored to the specific website and the necessary mobile site speed fixes. Since […]

Google Page Speed – Optimised vs Speed – What’s Changed?

You may have already heard about and seen the changes to Google page speed that happened back in June 2018. We’ve been busy adjusting and improving this for all of our clients, and we thought it was time to share this new tool with any of you who may not have seen this. Google page […]

Optimise Your Google Business Listing

Google My Business Listings are a feature that you should all be utilising. They’re the local listings that appear in the box at the top of a search results and on the side panel in Google Maps. These listings show the services that are near to an individual user and appearing in the top three […]

SEO Trends 2019

Year on year as technology advances and so do the trends that are associated with it, in this case we’re talking about Search Engine Optimisation.   Search methods that people are using can change drastically in a year and experts must keep up and develop new ways to meet these needs.   Please follow and like us:

Facebook Ads Best Practices

Facebook Ads – Best Practices

We’ve covered all the technical ins and outs of Facebook Ads in our last few blog posts, but there are still some best practices that it is essential to follow in the creation and implementation of your Facebook Ad campaigns. Without placing these at the forefront of your campaign, you can end up spending a […]

The Targeting Capabilities of Facebook Ads

Facebook Ads are renowned for their versatility in targeting options, allowing you to really find the best fit customers for your ads. Whether you want to target by demographic or locate people who have just passed through your store location, Facebook Ads allow you to do just this. There are a few main targeting groups […]

Facebook Ad Formats and their Best Applications

Facebook is a great ad platform considering the fact that it supports multiple ad formats and types, dependent on the intended outcome of your campaign. Facebook Ads have one of the best reputations for creating highly engaging ads to drive people to convert. Designing your ads and ad placements depending on who you’re trying to […]

The Benefits of Facebook Ads

In a time where social media is becoming ever more popular and saturated with additional capabilities other than browsing, these platforms have proven to be a fantastic method to harness the power of advertising.  Facebook Ads in particular are known by businesses and advertising agencies everywhere due to their profound effect on audiences and the […]

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