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Archive for Digital Marketing Category

Can Users Actually Convert on Your Website?

Conversions – they’re what every business owner is aiming for from their website and are the ultimate measure of success for a website.   Conversions don’t have to mean sales, it could be someone downloading a PDF for more information or subscribing to your newsletter. After all these things will all help to move this individual along the buying process.  Something you may not have […]

Is Your Website’s Navigation Really That Important?

Your website’s navigation – it’s how users find what they’re looking for, make decisions and most importantly convert into an online enquiry or sale.   Without good navigation, your website is fairly useless and won’t be benefiting your sales or marketing at all!  It’s easy to prioritise how your website looks over the usability of the site, especially as a business owner.   You get […]

Our Top Tips for Your Christmas Email Marketing Campaigns

Email marketing is an extremely important aspect of any marketing strategy and can produce some really great results when it is done correctly. When it comes to email marketing for Christmas, you should aim to start sending your emails between 1st and 15th November. This is when the highest open rate occurs, and you will […]

What Could Work Better than a Google Beacon for Your Business?

The big question on everyone business owner’s lips right now is: What is a Google Beacon? But, what you really should be asking is: Is a Google Beacon the best option for my business? We previously wrote a blog post all about Google Beacons and what benefits they could have to your business, you can […]

Google Ads vs SEO: What’s Better For Your Business?

Google Ads and SEO both have their benefits for your business, but if you are in the situation where you can only choose one of the two, this blog is here to help you make the difficult decision. You Want Fast Results… There is one definite winner when it comes to producing fast results, and […]

Benefits of Google Ads and Organic Marketing

Google Ads and SEO are both extremely efficient methods of digital marketing, and they can benefit your business in very different ways. But, what are the benefits of these marketing methods?   Google Ads  There are so many benefits to running Google Ads for your business and if we listed them all this blog post would be pages […]

Google Ads and SEO for Non-Marketers: What Can You Do?

Google Ads and SEO are two of the most effective and well-known methods of online marketing for businesses, but how easy are they to use for non-marketers?  For a while now, SEO and Google Ads have mostly been left to the professionals, and in some cases, this is for a good reason, but what aspects of these methods could […]

Proximity Marketing: What Is It and How Can You Get Started?

There are new forms of online and digital marketing being introduced all of the time into this market, but very few actually take off. Proximity marketing seems to be an exception of this and is something that your physical store should be considering for 2018. What Is It? Proximity marketing has been around for decades, […]

How Can Effective Branding Benefit Your Marketing Strategy?

Branding is an important aspect for any business to get right, whether your company is small or large it is integral for your future as a successful business. We have covered more topics about your brand and the importance of creating a great brand in our previous posts which you can view here. Most businesses […]

The Importance of Web Design in Digital Marketing

As business owners we know the importance of great marketing but do you think about your website’s design when you think of marketing? The design of your website is just as important, if not slightly more important, than that big Facebook Ad campaign you’re planning. Your website is where your customers are going to do […]

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