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Archive for Digital Marketing Category

quick website

Why having a quick website is important and how Google helps you test this

As you will have read in previous blogs your website is a critical marketing tool for your business and it is highly important that is functioning as well as it could be to ensure that you secure those all important sales. A slow running website can often mean that you lose traffic and therefore prospective […]

What Is Google Analytics? Why Should I Track My Website?

Your website is an important tool for your business, but do you know how effective your website actually is? Google Analytics is a free program that will provide you with all sorts of weird and wonderful statistics. Simply sign up online and get your developer to add a snippet of code to the back end […]

7 Tips For Small Business Website Success

The world has truly become digital and your business simply needs to be online, yes your business does need a website. The internet is used by millions of people every single day, so if your business doesn’t have a website you are going to be missing out on prospective sales, lead generation, data collection and […]

relevant content

Why Should Small Businesses Use Facebook Ads?

Social media has become a phenomenal tool for reaching a vast audience, if your business does not have a presence on the likes of Facebook then you are missing out on a lot of potential business. Having said that unless your audience are aware that your Facebook page exists then it probably isn’t going to […]

Is your traffic growing? Find out how to grow your traffic and your business

According to Tech Crunch, there are about 2.6 billion smart phones globally right now, and it’s estimated that by 2020 there will be over 6 billion. The massive increase in smart phone devices has given a huge number of people access to the internet, even for those who would otherwise not really use it. As […]

How to Manage Your Business over the Christmas Season

The festive period is a time to relax with your friends and family and to put work to the back of your mind for a few days. If you close your business over Christmas and New Year then it is essential that you take the necessary steps to ensure that you can enjoy it to […]

Marketing Automation: What, When and How?

What is Marketing Automation? Marketing Automation is a process which helps with the initial data capture of your sales funnel. It is a way of improving and personalising a user’s experience with your business online. This service is enabled by various types of software that have been developed with the intention to do just this. Marketing […]

9 Do’s and Don’ts of SEO Explained

SEO (aka Search Engine Optimisation) should be an integral part of your digital marketing strategy. It is a process which works to drive traffic to your website via organic searches. For many, SEO is something that they hand over to an agency due to time management reasons, but for others, SEO services aren’t quite within […]

Do you need to change your sales approach?

Emotional vs. Rational When selling a product or service it is very easy to begin with listing the features it possesses. This provides a very rational approach to selling a product, and goes against the norm of branding. This is not necessarily a bad thing however. For example Dyson takes a rational approach with their […]

digital marketing competitors

Competitor Benchmarking – Digital Marketing

In last week’s blog post – which you can read about here – we presented 5 steps to help you develop your business through the use of digital marketing. Today we are going to look further at Step 2: Know Your Competition. As mentioned last week, you should be aware of what your competitors are doing. […]

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