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Archive for Digital Marketing Category

Tracking Conversions: Do You Know What Is Driving Your Sales?

A conversion can be defined as someone completing a certain action that is desired on your website. In other words, a conversion is someone who replies to your call to action, whatever that may be. This might be a purchase, form submission, downloading a brochure or a phone call. Let’s begin with how tracking conversions […]

blog

Two Huge Reasons Why Your Website Needs a Blog and What You Should Be Posting About

When browsing a website more often than not you will come across a section commonly titled, blog/ latest news. These businesses haven’t built these blogs and built up banks of content just for the sake of it…. A BLOG IS REALLY IMPORTANT ON YOUR WEBSITE.  In its simplest form, having a blog on your website […]

segmenting your market

The Importance of Segmenting Your Market in Your Digital Marketing

Marketing to the masses just doesn’t quite work and for an increased chance of securing those all important sales it is highly critical that within your marketing strategy you give a lot of time and thought to market segmentation. We take a look at why you need to be segmenting your market! So what is […]

What is the New Google Beacon & How Would it Benefit Your Business?

Google are introducing a new device that will benefit businesses with a physical location, such as a shop front or an office building. What is a Google Beacon? A Google Beacon is a small battery powered device that sends one way signals, these are readable by nearby Bluetooth low energy devices, such as smartphones and […]

quick website

Why having a quick website is important and how Google helps you test this

As you will have read in previous blogs your website is a critical marketing tool for your business and it is highly important that is functioning as well as it could be to ensure that you secure those all important sales. A slow running website can often mean that you lose traffic and therefore prospective […]

What Is Google Analytics? Why Should I Track My Website?

Your website is an important tool for your business, but do you know how effective your website actually is? Google Analytics is a free program that will provide you with all sorts of weird and wonderful statistics. Simply sign up online and get your developer to add a snippet of code to the back end […]

7 Tips For Small Business Website Success

The world has truly become digital and your business simply needs to be online, yes your business does need a website. The internet is used by millions of people every single day, so if your business doesn’t have a website you are going to be missing out on prospective sales, lead generation, data collection and […]

relevant content

Why Should Small Businesses Use Facebook Ads?

Social media has become a phenomenal tool for reaching a vast audience, if your business does not have a presence on the likes of Facebook then you are missing out on a lot of potential business. Having said that unless your audience are aware that your Facebook page exists then it probably isn’t going to […]

Is your traffic growing? Find out how to grow your traffic and your business

According to Tech Crunch, there are about 2.6 billion smart phones globally right now, and it’s estimated that by 2020 there will be over 6 billion. The massive increase in smart phone devices has given a huge number of people access to the internet, even for those who would otherwise not really use it. As […]

How to Manage Your Business over the Christmas Season

The festive period is a time to relax with your friends and family and to put work to the back of your mind for a few days. If you close your business over Christmas and New Year then it is essential that you take the necessary steps to ensure that you can enjoy it to […]

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