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Archive for email marketing Category

Our Top Tips for Your Christmas Email Marketing Campaigns

Email marketing is an extremely important aspect of any marketing strategy and can produce some really great results when it is done correctly. When it comes to email marketing for Christmas, you should aim to start sending your emails between 1st and 15th November. This is when the highest open rate occurs, and you will […]

Tips for Running an Effective Email Marketing Campaign Post-GDPR

GDPR has meant a lot of change for many companies, and one of the main tasks that businesses faced was to clean their marketing database. This may have been a long process and a lot of work, but now you have an updated database which will mean your marketing campaigns will be more efficient and […]

Don’t Let Your Marketing Slip After Christmas!

We know that Christmas isn’t even here yet, but we want to be prepared and so should you. So, you’ve been marketing non-stop leading up to Christmas, doing everything you can to get your business seen by your target audience. Why would you stop in January? This is a fairly common mistake businesses make, they […]

Fast Marketing methods to complement your SEO this Christmas

Search engine optimisation is by no means a quick method of digital marketing, it can take months to see results. Leading up to Christmas you want to see results almost immediately. Therefore, maybe it is time to add in a slightly different approach for this time of year, which will in turn complement your SEO. […]

Top Tips for Email Subject Lines – Get the Conversions You Want

Email marketing is a really effective tool for generating conversions, but you can’t generate conversions if people aren’t reading the content. Subject lines are what determine whether emails are opened or not so you need to ensure that you are writing the best you possibly can. In a recent blog post, we discussed subject lines […]

Are you reading this? The Importance of Subject Lines

It’s likely that, like us, you receive dozens of emails every day and in order to sift through our ever-growing inboxes we scan through and use the subject lines to determine whether they will be deleted straight away or whether they will be read. When you spend a lot of time writing content for your […]

Email Marketing: Could It Be Your Secret Weapon?

Email Marketing used to be extremely popular but it has since been overshadowed by some of the more recent marketing approaches such as social media. It does however remain a very unique and useful tool, as highlighted by a McKinsey and Company study that states that Email Marketing is 40 times more effective than Facebook […]

Marketing Automation: What, When and How?

What is Marketing Automation? Marketing Automation is a process which helps with the initial data capture of your sales funnel. It is a way of improving and personalising a user’s experience with your business online. This service is enabled by various types of software that have been developed with the intention to do just this. Marketing […]

WNW Digital’s Friday Blog Round Up

The new age of the internet has brought numerous new marketing strategies. One strategy which has remained consistent is email marketing. Despite critics arguing its an outdated approach, these articles suggest why it should still be a pivotal part of your business marketing plan. How to boost your email marketing CTA click-through rates. Are your […]

Crucial Ways To Improve Your Email Marketing

Email marketing is a fantastic way of engaging users directly and you can target certain users based on their behaviors or buying history. But are your email marketing campaigns falling a bit short of what you want? Maybe you’re not getting the clicks you want and more prospects are unsubscribing from your email campaigns? Here […]