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Archive for Pay Per Click Category

Paid Search: Discover the Secret to Listing Top of Google

Paid Search or Search Engine Marketing (SEM) is the process of purchasing ads on search engines in order to gain website traffic. Google AdWords is the most popular Paid Search platform, with Bing Ads in second place. Using Google AdWords is the only way to guarantee that you list at the top of Google. AdWords […]

Google Expanded Text Adverts

Google have recently launched Expanded Text Adverts for smartphones and have seen a 20% increase in click through rates for the companies using them. Working with tech partner Kenshoo, who are the first multi publisher solution capable of creating, editing, optimising, tracking and viewing the Extended Text Adverts, Google have allowed 50% more text on […]

WNW Digital’s Friday Blog Round Up – 1st July 2016

What’s up people! Welcome to the latest edition of WNW Digital’s Friday Blog Round Up where we bring you the latest news from the digital marketing world, including search engine optimisation, social media, pay-per-click, web design and e-commerce news and tips. This week we dive straight into this week’s Whiteboard Friday from the Moz team […]

WNW Digital’s Friday Blog Round Up – 13th May 2016

Hello everyone and welcome to another edition of WNW Digital’s Friday Blog Round Up where we bring you the latest from the Digital Marketing world. It’s Friday 13th today, so let’s hope we don’t receive any bad luck! This week, we focus on tips for your social media and marketing campaigns and ways you can […]

Google AdWords Reports – A Breakdown Of Your Report

If we are managing your Google AdWords accounts, you will be receiving monthly AdWords reporting from us via email. We have broken down the reports in this blog so that you can see just what each element means – don’t hesitate to call us if you want these reports explained in person too and then refer to […]

A Brief Intro to Google Product Ads

There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.

PPC vs SEO – The Basics

We highlight the basic differences between PPC and Organic SEO. When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely […]

What is PPC Advertising?

When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of […]

Organic SEO vs Paid SEO

Search engines like Google will regularly crawl websites and carry out an “assessment” of some sorts. Based on this assessment Google will then decide an appropriate position in which your website can be listed. Search engines like Google will take into consideration things like keywords, pages included on the website, relevance of content etc. There […]

How Well Does Google Rate Your Adwords Campaign?

If you’ve dived into Adwords without doing reading beforehand, you may not be aware that Google assigns Quality Score ratings to your keywords, based on a load of factors in your campaign. It’s something worth knowing about, because a higher Quality Score means you get to pay less per click – essentially Google offers rewards […]

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