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Archive for Pay Per Click Category

What is the New Google Beacon & How Would it Benefit Your Business?

Google are introducing a new device that will benefit businesses with a physical location, such as a shop front or an office building. What is a Google Beacon? A Google Beacon is a small battery powered device that sends one way signals, these are readable by nearby Bluetooth low energy devices, such as smartphones and […]

WNW Introduce The Do’s and Don’ts of PPC

 PPC (pay per click) can be an incredibly effective method of driving targeted traffic to your website and helping you attain your online goals in a short period of time. You can set up a PPC campaign by creating a Google Adwords account to get this process started. However, if not done correctly PPC can […]

Plan Your Keywords to Build Successful Campaigns

In digital marketing, keywords are the driver. They are the basis of Search Engine Optimisation and so are the key focus in most content writing and social media, and in all Paid Search campaigns. For this reason, your paid search campaigns should be carefully planned to encourage the most successful result. Planning your campaigns around […]

What are the Benefits of Using Ad Extensions in Paid Search?

Ad Extensions in Google AdWords are a great way to provide additional information to your prospective customers. More detailed information encourages more relevant clicks and will boost your conversion rate as a result. This is a free tool that Google encourages the use of because the more information you add, the bigger the advert will […]

Paid Search: Discover the Secret to Listing Top of Google

Paid Search or Search Engine Marketing (SEM) is the process of purchasing ads on search engines in order to gain website traffic. Google AdWords is the most popular Paid Search platform, with Bing Ads in second place. Using Google AdWords is the only way to guarantee that you list at the top of Google. AdWords […]

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Google Expanded Text Adverts

Google have recently launched Expanded Text Adverts for smartphones and have seen a 20% increase in click through rates for the companies using them. Working with tech partner Kenshoo, who are the first multi publisher solution capable of creating, editing, optimising, tracking and viewing the Extended Text Adverts, Google have allowed 50% more text on […]

WNW Digital’s Friday Blog Round Up – 1st July 2016

What’s up people! Welcome to the latest edition of WNW Digital’s Friday Blog Round Up where we bring you the latest news from the digital marketing world, including search engine optimisation, social media, pay-per-click, web design and e-commerce news and tips. This week we dive straight into this week’s Whiteboard Friday from the Moz team […]

WNW Digital’s Friday Blog Round Up – 13th May 2016

Hello everyone and welcome to another edition of WNW Digital’s Friday Blog Round Up where we bring you the latest from the Digital Marketing world. It’s Friday 13th today, so let’s hope we don’t receive any bad luck! This week, we focus on tips for your social media and marketing campaigns and ways you can […]

Google AdWords Reports – A Breakdown Of Your Report

If we are managing your Google AdWords accounts, you will be receiving monthly AdWords reporting from us via email. We have broken down the reports in this blog so that you can see just what each element means – don’t hesitate to call us if you want these reports explained in person too and then refer to […]

A Brief Intro to Google Product Ads

There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name. Please follow and like us:

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