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Archive for Pay Per Click Category

Google Ads Targeting Broken Down

You may be aware of this small change already, but Google AdWords is now called Google Ads! This is the same piece of software as before just with a different name to reflect the variety of ads you can run through the platform – not just text ads! Most people are familiar with Google Ads, […]

How Specific Can Facebook Ad Targeting Get?

Facebook Ads is a marketing technique which we suggest to a lot of our clients, and this is for a good reason. The targeting options and the ad formatting gives you so much freedom for exactly who you target and what ad you show them. What are Facebook Ads? Facebook Ads are entwined on our […]

Can You Still Run a Remarketing Campaign with Google Ads Post-GDPR?

A lot has changed since 25th May when GDPR came into force, especially in regards to how businesses use data in marketing campaigns. Remarketing is a commonly used tool by many companies and can produce great results for many, but is it still ok to use this ad type post-GDPR? What is Remarketing? Google Ads […]

How Can Having a Strategy Benefit your Google Adwords ROI?

Google AdWords is an extremely effective resource when you want to increase the traffic to your website and generate more leads for your business. Strategies are a great way to achieve the goals that you have set for your business. Whether it is getting more targeted traffic to your website or reaching your audience before […]

Fast Marketing methods to complement your SEO this Christmas

Search engine optimisation is by no means a quick method of digital marketing, it can take months to see results. Leading up to Christmas you want to see results almost immediately. Therefore, maybe it is time to add in a slightly different approach for this time of year, which will in turn complement your SEO. […]

What is the New Google Beacon & How Would it Benefit Your Business?

Google are introducing a new device that will benefit businesses with a physical location, such as a shop front or an office building. What is a Google Beacon? A Google Beacon is a small battery powered device that sends one way signals, these are readable by nearby Bluetooth low energy devices, such as smartphones and […]

WNW Introduce The Do’s and Don’ts of PPC

 PPC (pay per click) can be an incredibly effective method of driving targeted traffic to your website and helping you attain your online goals in a short period of time. You can set up a PPC campaign by creating a Google Adwords account to get this process started. However, if not done correctly PPC can […]

Plan Your Keywords to Build Successful Campaigns

In digital marketing, keywords are the driver. They are the basis of Search Engine Optimisation and so are the key focus in most content writing and social media, and in all Paid Search campaigns. For this reason, your paid search campaigns should be carefully planned to encourage the most successful result. Planning your campaigns around […]

What are the Benefits of Using Ad Extensions in Paid Search?

Ad Extensions in Google AdWords are a great way to provide additional information to your prospective customers. More detailed information encourages more relevant clicks and will boost your conversion rate as a result. This is a free tool that Google encourages the use of because the more information you add, the bigger the advert will […]

Paid Search: Discover the Secret to Listing Top of Google

Paid Search or Search Engine Marketing (SEM) is the process of purchasing ads on search engines in order to gain website traffic. Google AdWords is the most popular Paid Search platform, with Bing Ads in second place. Using Google AdWords is the only way to guarantee that you list at the top of Google. AdWords […]

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