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Archive for Pay Per Click Category

Get an A* In Google Ads – Best Practices for Your Account

Google Ads is a sure fire way to get your business in front of an audience who are actively looking for your product, but this doesn’t come without work. There are definitely some good habits you can get into when running your ads which will help you reach the top. We will also be giving […]

Benefits of Google Ads and Organic Marketing

Google Ads and SEO are both extremely efficient methods of digital marketing, and they can benefit your business in very different ways. But, what are the benefits of these marketing methods?   Google Ads  There are so many benefits to running Google Ads for your business and if we listed them all this blog post would be pages […]

Google Ads and SEO for Non-Marketers: What Can You Do?

Google Ads and SEO are two of the most effective and well-known methods of online marketing for businesses, but how easy are they to use for non-marketers?  For a while now, SEO and Google Ads have mostly been left to the professionals, and in some cases, this is for a good reason, but what aspects of these methods could […]

Google Have Expanded the Search Ad Format

Overnight marketers all over the world were rejoicing to the discovery of expanded search ads. The last change like this was made in 2016 where the ads format grew by 50%, and now in August 2018, it has grown again. Google Ads has recently undergone a ‘makeover’, transforming the platform from Google AdWords to Google […]

Google Ads Targeting Broken Down

You may be aware of this small change already, but Google AdWords is now called Google Ads! This is the same piece of software as before just with a different name to reflect the variety of ads you can run through the platform – not just text ads! Most people are familiar with Google Ads, […]

How Specific Can Facebook Ad Targeting Get?

Facebook Ads is a marketing technique which we suggest to a lot of our clients, and this is for a good reason. The targeting options and the ad formatting gives you so much freedom for exactly who you target and what ad you show them. What are Facebook Ads? Facebook Ads are entwined on our […]

Can You Still Run a Remarketing Campaign with Google Ads Post-GDPR?

A lot has changed since 25th May when GDPR came into force, especially in regards to how businesses use data in marketing campaigns. Remarketing is a commonly used tool by many companies and can produce great results for many, but is it still ok to use this ad type post-GDPR? What is Remarketing? Google Ads […]

How Can Having a Strategy Benefit your Google Adwords ROI?

Google AdWords is an extremely effective resource when you want to increase the traffic to your website and generate more leads for your business. Strategies are a great way to achieve the goals that you have set for your business. Whether it is getting more targeted traffic to your website or reaching your audience before […]

Fast Marketing methods to complement your SEO this Christmas

Search engine optimisation is by no means a quick method of digital marketing, it can take months to see results. Leading up to Christmas you want to see results almost immediately. Therefore, maybe it is time to add in a slightly different approach for this time of year, which will in turn complement your SEO. […]

What is the New Google Beacon & How Would it Benefit Your Business?

Google are introducing a new device that will benefit businesses with a physical location, such as a shop front or an office building. What is a Google Beacon? A Google Beacon is a small battery powered device that sends one way signals, these are readable by nearby Bluetooth low energy devices, such as smartphones and […]

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