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Archive for Pay Per Click Category

Responsive Search Ads – What you Need to Know

Have you heard about one of Google’s slightly newer additions to their Ads platform? The responsive search ad adapts to show the better combination of ad headlines and descriptions in order to optimise fully for your audience.   You will need to manually enter multiple different headlines and descriptions and over time, Google will test different combinations of these, analysing which combination performs […]

Google Ads Keyword Quality Score – What is it and how can you improve it?

You may have never heard of quality score before, but it could be the most important part of your Google Ads campaign to get right. There are many elements of a Google Ads campaign that can affect the success and cost of your campaign and your keyword quality score is most definitely one of them. […]

Google Ads Mobile Site Speed – Why it’s so Important

Google has changed the way they evaluate and calculate the mobile site speed score of websites when it comes to Google Ads. The new Test My Site tool makes it easier for users to understand their site speed performance and shows recommendations tailored to the specific website and the necessary mobile site speed fixes. Since […]

Do You Know How to Measure the ROI of Your Facebook Ad Campaign?

Facebook Ads are one of the most popular forms of PPC marketing, and to many of us this is no surprise.   Facebook offers fairly unmatchable targeting abilities for their ads covering user’s demographics, interests and even online behaviours!   Running Facebook Ads is all well and good, but if you’re unsure how to determine your ROI or didn’t even know you […]

Nail Your Facebook Ads to Catch the Christmas Shoppers

Facebook Ads are the perfect way to reach your audience when they aren’t actively searching for products, especially at Christmas! Christmas Facebook ads can work extremely well considering that most people are constantly on the lookout for gifts at this time of year, and what better time to get your product in front of them […]

Wrap Up Your Google Ads Now Ready for Christmas

We know, we know, you don’t want to think about Christmas yet! It’s only the beginning of October, but as business owners, that means that we need to start planning our Christmas marketing! Google Ads are a trusted and well-known form of marketing which many businesses use all year round, but are you adjusting your […]

Google Ads vs SEO: What’s Better For Your Business?

Google Ads and SEO both have their benefits for your business, but if you are in the situation where you can only choose one of the two, this blog is here to help you make the difficult decision. You Want Fast Results… There is one definite winner when it comes to producing fast results, and […]

Get an A* In Google Ads – Best Practices for Your Account

Google Ads is a sure fire way to get your business in front of an audience who are actively looking for your product, but this doesn’t come without work. There are definitely some good habits you can get into when running your ads which will help you reach the top. We will also be giving […]

Benefits of Google Ads and Organic Marketing

Google Ads and SEO are both extremely efficient methods of digital marketing, and they can benefit your business in very different ways. But, what are the benefits of these marketing methods?   Google Ads  There are so many benefits to running Google Ads for your business and if we listed them all this blog post would be pages […]

Google Ads and SEO for Non-Marketers: What Can You Do?

Google Ads and SEO are two of the most effective and well-known methods of online marketing for businesses, but how easy are they to use for non-marketers?  For a while now, SEO and Google Ads have mostly been left to the professionals, and in some cases, this is for a good reason, but what aspects of these methods could […]

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