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Archive for Sales & Marketing Category

Why Use Storytelling in Marketing

As a general rule, people tend to be more receptive to a good story rather than being bombarded with numerous facts and figures. From a very young age we are told stories; we like something that we can relate to, something we can make a personal connection to. The stories will often allow the reader […]

Discover How to Write an Integrated Marketing Campaign Plan

Integrated Marketing is the act of aligning your marketing, advertising, personal relations, and branding, etc. to aim for one clear objective. Many of these strands will have general cross-overs but by coordinating each component, you can expand the reach and effectiveness of your message. Not only does integrated marketing provide the consistency required to solidify […]

Marketing Automation: What, When and How?

What is Marketing Automation? Marketing Automation is a process which helps with the initial data capture of your sales funnel. It is a way of improving and personalising a user’s experience with your business online. This service is enabled by various types of software that have been developed with the intention to do just this. Marketing […]

Do you need to change your sales approach?

Emotional vs. Rational When selling a product or service it is very easy to begin with listing the features it possesses. This provides a very rational approach to selling a product, and goes against the norm of branding. This is not necessarily a bad thing however. For example Dyson takes a rational approach with their […]

Black Friday and Cyber Monday are just around the corner. Are you ready?

Black Friday is another American holiday that has ebbed its way into the UK and has gained popularity with Brits in recent years. For those who do not know, Black Friday is the day after American Thanksgiving where there are numerous and large discounts on many products in-store and online. The sales are the US […]

Introducing Facebook Live Stream

Video streaming in general has proved to be a popular feature of marketing with YouTube and Periscope to name a few being some of the dominating video social media channels out there. However, there seems to be a new player in the game… Facebook live! Have you started to receive notifications on Facebook to say […]

Clever Marketing – Attract an audience interested in your business to secure that deal!

Advertising in a digital format has become increasingly popular with marketers now targeting their products and services to the consumer multiple times a day. This increased advertising reach has been made available by the huge growth of digital, including; websites, social media, google search and email marketing. Although marketers are now able to revel in […]

NOT INTERESTED IN POKEMON? IF WE TOLD YOU IT COULD BENEFIT YOUR BUSINESS WOULD YOU CHANGE YOUR MIND?

The Pokémon craze has taken off at a level that I don’t think anyone would have predicted! You might not be a Pokémon fan yourself or you might not even understand what it’s all about, however, if you are a business owner then I urge you to keep reading as POKEMON GO CAN ACTUALLY BENEFIT […]

What Facebook Advert suits my Business?

It can be difficult to determine which Facebook advertising campaign is going to fit your business the best, because there are so many options! You need to first decide what the main objective of your soon to be live campaign is and you have three options: Do you want to increase your brands awareness? Do you […]

Why A Responsive Website Is Crucial For Your Online Advertising

The importance of responsive websites continues to remain a high priority in web development as internet giant Google ranks responsive websites in higher positions in search results than those that aren’t.  If that wasn’t enough to convince you of why responsive websites are important, if you are thinking of advertising on Facebook then a responsive […]

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