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Archive for Google Category

Google Looking into Hiding URLs in Search

Google is currently testing a change in their Chrome web browser; this is the practise of hiding URLs from users when any search happens in the Google web browser. Although this may stay limited to Google searches, this kind of change can sometimes indicate a move towards something bigger, and it could be that Google are […]

Optimise Your Google Business Listing

Google My Business Listings are a feature that you should all be utilising. They’re the local listings that appear in the box at the top of a search results and on the side panel in Google Maps. These listings show the services that are near to an individual user and appearing in the top three […]

What Could Work Better than a Google Beacon for Your Business?

The big question on everyone business owner’s lips right now is: What is a Google Beacon? But, what you really should be asking is: Is a Google Beacon the best option for my business? We previously wrote a blog post all about Google Beacons and what benefits they could have to your business, you can […]

Proximity Marketing: What Is It and How Can You Get Started?

There are new forms of online and digital marketing being introduced all of the time into this market, but very few actually take off. Proximity marketing seems to be an exception of this and is something that your physical store should be considering for 2018. What Is It? Proximity marketing has been around for decades, […]

Don’t Risk Losing Your Google Account – Check Your Security Settings

I am working with a client that has lost access to their Google account currently and it looks like they will not get it back, and I have encountered enough similar issues in the past that I felt the need to write a blog about this for our clients and anyone else that could benefit. […]

What is the New Google Beacon & How Would it Benefit Your Business?

Google are introducing a new device that will benefit businesses with a physical location, such as a shop front or an office building. What is a Google Beacon? A Google Beacon is a small battery powered device that sends one way signals, these are readable by nearby Bluetooth low energy devices, such as smartphones and […]

How Can You Optimise Your Google Places Listing?

Search Engine Optimisation (SEO) is a valuable, yet time-consuming process. It is important to optimise your online presence for the search engines so that your business ranks as highly as possible – higher rankings result in more website traffic and conversions – and there are a number of techniques that you can use to help […]

9 Do’s and Don’ts of SEO Explained

SEO (aka Search Engine Optimisation) should be an integral part of your digital marketing strategy. It is a process which works to drive traffic to your website via organic searches. For many, SEO is something that they hand over to an agency due to time management reasons, but for others, SEO services aren’t quite within […]

Verify Your Business With Google

There are many online marketing strategies designed to help your business achieve maximum visibility online. From Search Engine Optimisation (making your business appear in Google listings for specific keywords) to PPC (Pay per click) to social media marketing. All of these simple strategies can help your business be found by users searching for you. However, […]

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Google Expanded Text Adverts

Google have recently launched Expanded Text Adverts for smartphones and have seen a 20% increase in click through rates for the companies using them. Working with tech partner Kenshoo, who are the first multi publisher solution capable of creating, editing, optimising, tracking and viewing the Extended Text Adverts, Google have allowed 50% more text on […]

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