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Archive for Google Category

How Will the Rise in Voice Search Impact Google Ads?

The rise in voice search is changing the way people use search engines to solve their problems. Voice search is becoming increasingly popular, with 51% of people admitting to using voice search in their cars, and 39% of people doing the same in their homes. In order to stay on top and appear in the […]

Search vs Display Ads

When it comes to Google Ads, your ads can vary greatly in terms of their format and targeting.  However, there are also two completely different networks on which to display your ads based on the goals of your campaign, and this will in turn affect the outcome of your campaign.  Ads on the Search and Display networks […]

Responsive Search Ads – What you Need to Know

Have you heard about one of Google’s slightly newer additions to their Ads platform? The responsive search ad adapts to show the better combination of ad headlines and descriptions in order to optimise fully for your audience.   You will need to manually enter multiple different headlines and descriptions and over time, Google will test different combinations of these, analysing which combination performs […]

Google Ads Keyword Quality Score – What is it and how can you improve it?

You may have never heard of quality score before, but it could be the most important part of your Google Ads campaign to get right. There are many elements of a Google Ads campaign that can affect the success and cost of your campaign and your keyword quality score is most definitely one of them. […]

Google Ads Mobile Site Speed – Why it’s so Important

Google has changed the way they evaluate and calculate the mobile site speed score of websites when it comes to Google Ads. The new Test My Site tool makes it easier for users to understand their site speed performance and shows recommendations tailored to the specific website and the necessary mobile site speed fixes. Since […]

Google Page Speed – Optimised vs Speed – What’s Changed?

You may have already heard about and seen the changes to Google page speed that happened back in June 2018. We’ve been busy adjusting and improving this for all of our clients, and we thought it was time to share this new tool with any of you who may not have seen this. Google page […]

Optimise Your Google Business Listing

Google My Business Listings are a feature that you should all be utilising. They’re the local listings that appear in the box at the top of a search results and on the side panel in Google Maps. These listings show the services that are near to an individual user and appearing in the top three […]

What Could Work Better than a Google Beacon for Your Business?

The big question on everyone business owner’s lips right now is: What is a Google Beacon? But, what you really should be asking is: Is a Google Beacon the best option for my business? We previously wrote a blog post all about Google Beacons and what benefits they could have to your business, you can […]

Proximity Marketing: What Is It and How Can You Get Started?

There are new forms of online and digital marketing being introduced all of the time into this market, but very few actually take off. Proximity marketing seems to be an exception of this and is something that your physical store should be considering for 2018. What Is It? Proximity marketing has been around for decades, […]

Don’t Risk Losing Your Google Account – Check Your Security Settings

I am working with a client that has lost access to their Google account currently and it looks like they will not get it back, and I have encountered enough similar issues in the past that I felt the need to write a blog about this for our clients and anyone else that could benefit. […]