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Archive for Social Media Category

How Specific Can Facebook Ad Targeting Get?

Facebook Ads is a marketing technique which we suggest to a lot of our clients, and this is for a good reason. The targeting options and the ad formatting gives you so much freedom for exactly who you target and what ad you show them. What are Facebook Ads? Facebook Ads are entwined on our […]

Facebook Ads Targeting – What’s changed since GDPR?

There was a lot of talk surrounding the privacy issues that Facebook was facing back during the height of GDPR. You may have seen some of the platform’s attempts at reassuring their users that they will keep their data safe and are going to focus news feeds even more on friend and family posts. This […]

Live Video and Social Stories – The Future of Digital Marketing?

Video content is more popular than ever but it seems like a new form of content is starting to take the crown from the traditional video content that we know and love. You have probably heard of Live Video and Social Media Stories, these are becoming increasingly helpful for improving your digital marketing and a […]

The Key Digital Marketing Strategies for 2018

Digital Marketing is continually evolving and changing with the advances in technology and platforms, 2018 has already seen some major changes to social platforms such as Facebook and Youtube that are sure to affect advertisers. So, what can we expect out of 2018? Well, here are a few strategies for your digital marketing that you […]

Don’t Let Your Marketing Slip After Christmas!

We know that Christmas isn’t even here yet, but we want to be prepared and so should you. So, you’ve been marketing non-stop leading up to Christmas, doing everything you can to get your business seen by your target audience. Why would you stop in January? This is a fairly common mistake businesses make, they […]

Fast Marketing methods to complement your SEO this Christmas

Search engine optimisation is by no means a quick method of digital marketing, it can take months to see results. Leading up to Christmas you want to see results almost immediately. Therefore, maybe it is time to add in a slightly different approach for this time of year, which will in turn complement your SEO. […]

social media

5 Ways to Improve Your Customer Relationship Management Using Social Media

Using social media as a way to communicate and improve your customer relationships has become more and more important as social media how grown. The vast majority of your customers likely have a social presence online – this is now where people go to discuss topics or talk about products with recommendations or complaints. This […]

segmenting your market

The Importance of Segmenting Your Market in Your Digital Marketing

Marketing to the masses just doesn’t quite work and for an increased chance of securing those all important sales it is highly critical that within your marketing strategy you give a lot of time and thought to market segmentation. We take a look at why you need to be segmenting your market! So what is […]

relevant content

Why Should Small Businesses Use Facebook Ads?

Social media has become a phenomenal tool for reaching a vast audience, if your business does not have a presence on the likes of Facebook then you are missing out on a lot of potential business. Having said that unless your audience are aware that your Facebook page exists then it probably isn’t going to […]

Marketing on Instagram and Why Engagement is Key

Instagram, a free online photo-sharing and social network application, is set to make $3.64 billion in mobile advertising revenue alone this year. According to Brandwatch, engagement with brands on Instagram is 10x higher than on Facebook, 84x higher than on Twitter, and 54x higher than Pinterest. With 700 million active users, this is a marketing platform […]

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