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Archive for Social Media Category

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Why Should Small Businesses Use Facebook Ads?

Social media has become a phenomenal tool for reaching a vast audience, if your business does not have a presence on the likes of Facebook then you are missing out on a lot of potential business. Having said that unless your audience are aware that your Facebook page exists then it probably isn’t going to […]

Marketing on Instagram and Why Engagement is Key

Instagram, a free online photo-sharing and social network application, is set to make $3.64 billion in mobile advertising revenue alone this year. According to Brandwatch, engagement with brands on Instagram is 10x higher than on Facebook, 84x higher than on Twitter, and 54x higher than Pinterest. With 700 million active users, this is a marketing platform […]

Hit the Target with Facebook Ads – Why Use Facebook Advertising?

So often we hear people saying that they have tried Facebook Ads and that they’re a waste of time, or that they don’t even know about them and they get them confused with Facebook posts. We have also found that every time we explain what Facebook Ads are and about the targeting options available, these […]

Social Media: The Modern Targeted Marketing Force

Developing an online strategy is essential for modern businesses, and integrating several online aspects often leads to the highest success rates. Social media is a very popular online strand, and one that has really come into its own in the last decade, making it an excellent platform for many businesses. Social media is ubiquitous amongst […]

Using Lookalike Audiences For Increasingly Effective Facebook Advertising

Social media giant Facebook has over 1.79 billion users, and as a result an incredibly vast quantity of data. Facebook’s advertising platform allows us to create paid adverts that can target very specific audience demographics based on data that Facebook collects. Facebook advertising has proven to be very successful with advertisers and businesses able to […]

The Growth of Social Media and Technology

Social media has become a necessity in society’s daily life. It allows us all to keep in contact with one another with just a couple of taps or swipes and can provide a constant source of entertainment to its users. It can make people feel “sociable” regardless of their current situation, even if commuting or relaxing […]

Watch out LinkedIn, Facebook to Introduce a New Jobs Tab to Business Pages

For many years LinkedIn has been seen as the professional social media platform, a place to share your CV, industry news and even to look for careers. Facebook, much like Twitter and Instagram, is a more relaxed platform where people tend to share more personal information, including images featuring various celebrations, friends, families and holidays. […]

Facebook Introduces Messenger Ads to Target Your Audience

In early 2016, social media giant Facebook launched a series of chat-bots on people’s news feeds that worked with a ‘click to message’ system. These bots worked with various brands to allow easy communication between business and customer. More recently, Facebook have adjusted these bots so that they are accessible on Facebook Messenger, Facebook’s instant […]

Mobile Marketing – How Social Media Can Help Your Business

Mobile usage is always on the rise, and is becoming the sole browsing device for many people in the UK. Daily usage of tablets and mobile devices, particularly during commuting hours, provides companies with a prime opportunity to reach their target markets. Many mobile devices users participate in several micro-sessions that add up to almost […]

#Are #Hashtags #a #Waste #of #Time?

23 million of Twitter’s monthly active users are bots, which are technically not active accounts. As a result of this, many notifications that your profile receives are not genuine, meaning that your reach is not as great as you may have originally thought. Advice from Ryan McCready at Vennage, suggests scrapping the hashtags to avoid […]

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