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Facebook Ads Best Practices

Facebook Ads – Best Practices

We’ve covered all the technical ins and outs of Facebook Ads in our last few blog posts, but there are still some best practices that it is essential to follow in the creation and implementation of your Facebook Ad campaigns. Without placing these at the forefront of your campaign, you can end up spending a […]

The Targeting Capabilities of Facebook Ads

Facebook Ads are renowned for their versatility in targeting options, allowing you to really find the best fit customers for your ads. Whether you want to target by demographic or locate people who have just passed through your store location, Facebook Ads allow you to do just this. There are a few main targeting groups […]

Facebook Ad Formats and their Best Applications

Facebook is a great ad platform considering the fact that it supports multiple ad formats and types, dependent on the intended outcome of your campaign. Facebook Ads have one of the best reputations for creating highly engaging ads to drive people to convert. Designing your ads and ad placements depending on who you’re trying to […]

The Benefits of Facebook Ads

In a time where social media is becoming ever more popular and saturated with additional capabilities other than browsing, these platforms have proven to be a fantastic method to harness the power of advertising.  Facebook Ads in particular are known by businesses and advertising agencies everywhere due to their profound effect on audiences and the […]

Do You Know How to Measure the ROI of Your Facebook Ad Campaign?

Facebook Ads are one of the most popular forms of PPC marketing, and to many of us this is no surprise.   Facebook offers fairly unmatchable targeting abilities for their ads covering user’s demographics, interests and even online behaviours!   Running Facebook Ads is all well and good, but if you’re unsure how to determine your ROI or didn’t even know you […]

Nail Your Facebook Ads to Catch the Christmas Shoppers

Facebook Ads are the perfect way to reach your audience when they aren’t actively searching for products, especially at Christmas! Christmas Facebook ads can work extremely well considering that most people are constantly on the lookout for gifts at this time of year, and what better time to get your product in front of them […]

How Specific Can Facebook Ad Targeting Get?

Facebook Ads is a marketing technique which we suggest to a lot of our clients, and this is for a good reason. The targeting options and the ad formatting gives you so much freedom for exactly who you target and what ad you show them. What are Facebook Ads? Facebook Ads are entwined on our […]

Facebook Ads Targeting – What’s changed since GDPR?

There was a lot of talk surrounding the privacy issues that Facebook was facing back during the height of GDPR. You may have seen some of the platform’s attempts at reassuring their users that they will keep their data safe and are going to focus news feeds even more on friend and family posts. This […]

Live Video and Social Stories – The Future of Digital Marketing?

Video content is more popular than ever but it seems like a new form of content is starting to take the crown from the traditional video content that we know and love. You have probably heard of Live Video and Social Media Stories, these are becoming increasingly helpful for improving your digital marketing and a […]

The Key Digital Marketing Strategies for 2018

Digital Marketing is continually evolving and changing with the advances in technology and platforms, 2018 has already seen some major changes to social platforms such as Facebook and Youtube that are sure to affect advertisers. So, what can we expect out of 2018? Well, here are a few strategies for your digital marketing that you […]