Happy New Year Everyone!
It’s the start of 2019, and that means a whole new years’ worth of advancements and changes to the digital marketing world.
We’re in a time where using the right marketing method could make or break your business, so it’s important that you know what’s in store for 2019.
We have chosen 5 of the top marketing trends for 2019 that we think you need to be aware of and thinking about for the upcoming year.
Social Stories are Here to Stay!
Last year we saw the popularity of social stories skyrocket and this is not set to stop in 2019, in fact, it’s set to increase further.
Your stories are going to be the prime way to share content with your audience overtaking the traditional newsfeed. In this modern age, there is a desire for in-the-moment and fresh content.
Social stories tick all of the boxes, with the ability to create and upload straight away paired with the limited time feature – their perfect for your audience’s short attention span.
It’s more important than ever before to show the people behind the brand and give your business a bit of character. Audiences like to see what you get up to in the office or pictures of a staff members baking attempt.
It’s easy to think that you have to go to Snapchat – the founder of the social story. However, Instagram stories are becoming increasingly popular and especially with the younger generation.
Social Media TV & Vertical Video
We saw the launch of IGTV towards the end of 2018; this is Instagram’s version of ‘TV’. It allows you to post longer video content onto their platform, similar to YouTube videos.
This was a huge change for the marketing world because of the sudden freedom that content creators were given on this huge platform. The other shakeup that this feature caused was the use of ‘vertical videos’.
Traditionally all video content on social media has been posted in landscape so that it will fill your computer monitor. However, with the rise in the use of mobiles, this seems to be switching.
Facebook has been recommending for a while that creators produce vertical videos for the platform, especially when streaming live. Not surprisingly (considering Facebook own Instagram), Instagram has followed suit with the IGTV.
Over 50% of all videos viewed on mobile devices are now viewed vertically, which is a large leap compared to previous years.
PPC Audiences Over Keywords
Pay Per Click is one of the most efficient and effective forms of digital marketing, and this isn’t set to change. However, there may be a change in how we target users with ads.
Google Ads is one of, if not the, most popular platforms for PPC marketing and previously the keyword targeting feature has been a large part in their road to success, but this could all be changing.
Keywords are going to be a thing of the past with more focus and effort being put on audience targeting. This means that you will be targeting the type of person who would buy your product, as opposed to someone searching for it.
This is by no means going to be the death of keywords, but we may see a decline in the use of them over the next year.
At Home Assistants
How many of you got an Alexa or a Google Home for Christmas?
These ‘at home assistants’ have been gaining popularity since late 2017, and with more people than ever before having one of these devices in their home, it’s time we start optimising our content for them.
Voice search now has a whole new meaning. It no longer involves people speaking into their mobiles because they can’t be bothered to type, now it means people are speaking around their home and finding out information with only their voice.
Optimising websites for voice search will bring a new layer to SEO work with the need to optimise for speech phrases as opposed to a user typing a search.
Email is going nowhere any time soon! In fact, it may be a method that you want to focus your efforts on more this year.
Personalisation should already be at the forefront of your emails, but this year it may be time to take this to the next level.
You should be addressing emails on a first name basis at the least, but why not send out a ‘Happy Birthday’ email to all of your clients.
You can take this personalisation to build a customer relationship by providing your audience with personalised tips and tricks depending on the product or service they bought from you.
Similarly, you can also use your emails as a tool to upsell or cross-sell your products. If you have a list of people who already have one service with you, why not recommend another one of your services which will complement their existing method.
There are so many things you can do with your email marketing and a lot of ways you can add that all important personal touch.
If you want to learn more about digital marketing trends for 2019 or how you can use your marketing to improve your online sales, come along to our Ignite seminar this January!
Learning more about digital marketing will not only produce your business some great results in the New Year, but it will also expand your skill set and provide you with the personal growth you should be focusing on this year.
We hope to see you soon!