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7 Tips For Small Business Website Success

The world has truly become digital and your business simply needs to be online, yes your business does need a website. The internet is used by millions of people every single day, so if your business doesn’t have a website you are going to be missing out on prospective sales, lead generation, data collection and so on! However, getting a website built can be a costly experience for many small business owners. Here we identify some of the top tips to developing a successful website.

Quality over quantity

We live in a fast paced environment and people don’t have time to spend reading pages and pages of information. When writing your web content make sure you are concise and get to the point. Proof read your content plenty of times to ensure that you aren’t writing the same thing over and over again just in a different way. If you are selling a product or service you don’t really need to go into too much more detail other than telling the customer what the product or service is, how much it costs and how they can buy it. It’s a good idea to ask your customers what kind of information they are looking for when searching online, this will also give you a good indication of what to include.

Clear call to action

Your website is likely there to help raise brand awareness, drive sales and capture data. If people are landing on your website, make sure they know what you want them to do. If you want them to sign up to your email subscription make it clear, if you want them to contact you via a form make it clear, if you want them to buy online then make sure that Buy Now button is clear and well positioned.  If your message is confused across your web page, then your prospective customer is likely to be confused too and might even abandon your website.

A picture is worth a thousand words

Humans are very visual and therefore media like images can be great for helping your small business develop success with your website. People like to see other people; this tends to generate a level of trust. Therefore, if you are finance company, include pictures of your team, people like to put a face to the name and know who they are speaking to. If you are a clothes company, get someone to model your clothes and get those images uploaded to your product details! PS, make sure those images aren’t too big in file size as this will affect the load time of your website.

The world is mobile

There has been a huge shift in the way in which people are accessing the internet. Whereas previously people would have sat at their Desktop PC now with the developments of the smartphone people can surf the web with a scroll of the thumb. Therefore, you need to make sure that your website is mobile responsive, this basically means that your website will look just as good and function properly when accessed on a mobile as opposed to a desktop.

Speed it up

As I mentioned earlier in this blog people don’t have much time in our fast paced environment. Therefore, if your website isn’t loading quick enough your prospective customer won’t sit there twiddling their thumbs waiting for it to load they will go to an alternative site and see if they can get the information/ product that they need there instead.

SEO friendly

If you want your website to be found when people are searching for specific keywords, then you need to make sure that an SEO expert has spent some time on your website so that search engines like Google are likely to list them in the top spots. Our earlier blog SEO Tips For A Start Up Business – provides some great insight into what SEO involves.

Reliable hosting

This will determine whether your website is offline or online. If your website is offline when someone comes to visit it, not only does this create a bad impression of your business it also means that you are more likely to lose a sale or generate a lead. Check that your hosting company is reliable and will keep your website data safe.

Of course there is a lot more thought and hard work that goes into building a successful website than detailed in this blog, but this is a good start to get you heading in the right direction and knowing what to look for when approaching web design firms to build your website for you.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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