Email marketing is one of the most cost effective ways of building ongoing relationships with your audience, developing new customers and repeat sales.
With email marketing you can simply contact your customer base with an email that can inform, link to a landing page or get a direct response via the contact information on the email address.
This extremely simple method of online marketing, allows you to customise your email design to suit your audience with the option to A/B split test your campaigns so that you can monitor which design or subject line is performing better.
You can create specific automated campaigns for targeted customers by triggering separate workflows based on their email interaction and behaviors. These can be created and scheduled to send out to your customers over a period of time, for example, once a week. This gives your audience a constant stream of updates, offers and information about your business which is not only great for conversions, but is fantastic for brand awareness by keeping your business fresh in the mind of your customers.
Email marketing is a proven way to engage and communicate with your customers on a personal level because you have the tools to create campaigns that are personal to them, leading to more conversions, better brand awareness and more trust in your business.