Everybody has problems. Granted, some people’s problems are (much) greater than others, but that is one thing we all have in common. We all have problems of some kind. That is one reason that we can all be marketed to.
With that in mind, one question that marketers have to ask themselves is “Does my marketing solve the customer’s problem?” Credit goes to Mike Moran of Biznology for asking this question. But it is the question itself that we should all be asking, particularly in economic times when successful marketing is harder to achieve, and problems are greater for many people.
To answer the question, perhaps you need to ask yourself a series of other questions:
1. What am I selling?
2. Who is my target audience?
3. Does my target audience have a NEED for what I am selling?
4. If not, does my marketing message create a need?
5. If I were the customer, what would I need to hear to make me want the product I’m marketing?
6. Is my marketing message clear enough that customers understand why my product will solve their problem?
7. Is it clear to them about how the product will solve their problem?
8. Is it clear about how to go about obtaining the product?
9. Is my target audience seeing my message?
10. If not, how can I get them to?
Now does your marketing solve the customer’s problem?
If you can ask yourself these questions before launching any campaign, you will help yourself evaluate the potential effectiveness of that campaign, and ultimately decide whether or not you need to make adjustments. Will this guarantee a campaign’s success? Of course not. Will it serve as a guide to keep your mind focused on what you are trying to achieve with your marketing efforts? I think so.