I came across this great article by digital marketing magazine and couldn’t resist sharing the content with you guys. Many of us might have been slow to catch on to the digital marketing trend, but as this article shows social media has now been rated as 79% effective.
Interestingly, despite this widespread recognition that social media is an effective marketing tool, marketers are still expressing mild discomfort in expressing the role social media plays in measuring their return on investment.
So if you are unsure about measuring your social media effectiveness, take a look at this blog entry by Claire West and start identifying how you can improve the functioning of your social media channels.
Full article here – Social Media is the Most Effective Digital Marketing Channel in B2B, but Marketers Struggle with the Demands