It appears that advertising is undergoing a digital revolution as we enter a new technological age where internet and mobile advertising is beginning to overtake traditional advertising methods like newspaper advertising. With the opportunity for increased business success as ads are now displayed across various devices including mobiles and tablets business’ are able to engage their audiences on a wider scale.
Global brands like Facebook are becoming leading experts in utilising mobile advertising. Facebook in particular has now made it extremely easy and accessible for businesses to advertise their offers or business in general for a small fee.
With added on features that now let you specify the demographics, location and interests of those Facebook users you are trying to target, it comes as no surprise that Facebook advertising is really taking off. The success of this advertising has also been aided by its capabilities to target both desktop and mobile users.
With predictions claiming that mobile advertising is set to become a leading channel for advertising it appears that there is great scope for mobile technology to be continually advanced in order to maximise advertising possibilities.