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What is the best way to use offline marketing to drive web traffic?

Straight MarketingDigital marketing is the shiny new toy in the world of marketing, often leaving more traditional (offline) marketing by the wayside.

However, offline marketing still has a valuable place in raising profile, attracting new customers and increasing sales. Often the most effective marketing campaigns are those that integrate offline marketing techniques with online marketing.

What is offline marketing?

Put simply, offline marketing is any form of marketing that does not involve the Internet. Examples include: advertising (print, TV, radio, outdoor), direct mail, sponsorship, and exhibitions.

How can offline marketing be used to drive traffic to your website?

Your website is only an effective marketing tool if visitors can find it in the first place. To help drive traffic to your website the following offline marketing techniques can be deployed:

  • Include your web address on all printed material that is customer facing (e.g. letterhead, business cards, adverts, brochures, seminar handouts, corporate clothing).
  • Use QR codes on your printed material. Ensure the code directs to a relevant page on your website.
  • If you are selling a product, always include your web address on your packaging.
  • Refer people to your website in your voicemail message.
  • Run a promotional offer or competition and direct people to a unique URL on your website to download a voucher or to enter for example.
  • Give away branded promotional gifts (e.g. pens, mugs, coasters) that have your website address printed on them.

Integrating offline marketing with your online marketing will increase your profile, reach more of your target audience and maximise your return on investment.

At Straight Marketing we help businesses to attract new customers and increase sales using a combination of offline and online marketing techniques. To find out more please visit

About The Author: Alison is a Director at Straight Marketing Ltd. She specialises in assisting clients with marketing strategy and planning. She also provides an outsourced marketing department service for clients that need help developing and executing their marketing campaigns. You can contact her at or on 07754 375078.

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