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10 Year Domain Renewals Could Benefit Your SEO

Did you know that search engines like Google monitor the time period in which domains are purchased for in order to help them determine the validity and the trustworthiness of your site. Domains can be purchased for up to ten years, however many people opt to buy their domain for a 1-2 year duration. Although this time period seems to be a popular choice it is argued that this could be affecting your search engine listings.

If Google can see that your domain has been purchased for a ten year period it suggests to Google that your business is legitimate and likely to be around for a long period of time. A site that might have only purchased its domain for a one year period might be considered unreliable, untrustworthy and more likely to be a spammy website. It is reasonable to argue that anything that might help your search engine listings is definitely worth considering. So next time you come to renewing your domain make sure you consider your long term plan.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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