SEO & Search Engine Marketing
27. Use keyword-centric tags with your WordPress posts.
28. In WordPress, make sure to leave trackbacks turned on. When you link to other site owners, an email will notify the blog owners of the new link and they will likely visit your site. They may even link back!
29. Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and other search engines when you make a new post, helping your material get indexed more quickly. Don’t have a WordPress site? Use Ping-O-Matic to accomplish the same thing.
30. Can’t use the Google Sitemap XML plugin for WordPress* to create your sitemap.xml or robots.txt files (used by Google and other search engines?) Use a sitemap generator like XML-Sitemaps.com.
31. Two words: Google Authorship. Set it up and get your face to appear next to your posts in the Google search results. (Read Google Authorship: How to Get Your Picture into Google Search Results.)
32. Install Google Analytics on your site and actually look at it once in a while. It doesn’t even have to be Google Analytics, but you should be able to see how much traffic you’re receiving on a weekly basis and where your visitors are coming in from? How can you intelligently drive more traffic to your site if you don’t know what’s already working for you?
33. Submit your website to search engines and search directories. Seems obvious, but most folks don’t know where to start. Here is a list of some of the top search sites:
34. Use the linkdomain command in Google (ex. linkdomain:marketingideas101.com). While this only shows a subset of the links that lead into a domain, it can give you an idea about how your competitors are getting their rankings.
35. Research popular misspellings of your company’s name and those of your competitors. Buy those domain names and forward them to your website.
36. Find expired domain names in your niche that are still receiving traffic and buy them, directing them toward your site. For this, I recommend Expired Domains.
37. Use a custom 404 page to help people find the information they are seeking from your website in the event it moves or otherwise becomes unavailable.
38. Reciprocal linking campaigns with mid- to high-PR sites can offer a boost to your rankings and traffic. The best backlink is a one-way, dofollow link from a high PR site. Also, if you’re just getting started with your website and you have low PR, you had better have some great content, otherwise your opt-in rate with a reciprocal campaign is likely to be low.
39. Join a web ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies up your site. (Not as much of a disadvantage if you already have an ugly site. If that’s the case, jump in!)
40. Pay a freelancer or company to generate obscene amounts of traffic for you. Just beware of the very real chance it could be a scam (Read How NOT to Drive Traffic Using Fiverr.)
Video Marketing & Podcasting
42. Why only create audio posts of your ebook, blog post or web content? Create a video demonstrating the same information and post to YouTube and Vimeo. Include links back to your site in your video description and in video captions. Tip: you can do this either by presenting the material yourself, hiring someone to present it, or by creating a video with something like Animoto.
About the author: Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.