Email Marketing & Syndication
43. Link your blog with your Aweber email marketing account. Take signups for your newsletter, ebook or other promotional/informational offers. This will grow your emailing list.
44. Establish an RSS feed for your site. Add it to FeedBurner.com. (Well.. what was Feedburner. Google gobbled them up.)
45. Connect your RSS feed broadcasts to your Aweber email marketing service. This will deliver your blog posts in an enewsletter format to your mailing list. Set the mailing list to weekly or whatever is appropriate for your posting frequency.
46. Email your current and past clients regularly. Ask them about their interest in new products and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights and other relevant correspondence to stay at the front of their minds.
47. In your enewsletter, don’t embed complete articles. Instead, display hook paragraphs with links back to the full articles on your own site. This also allows you to gauge what topics are most important to your readers.
48. Don’t stop with only offering your whitepaper from your newsletter signup confirmation page. Include your Facebook, Twitter, Google+ profiles and links to other websites you own that complement.
49. Syndicate your blog with Technorati.
50. Include your website URL in your email signature. (It’s a good place to offer some of your social media URLs as well.)
51. Run a solo ad, whereby you pay someone to market your offer to their list. Research your list owners carefully here; all is not as it may seem. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
52. Conduct an ad swap. You have a mailing list. Another marketer has their mailing list. Your offers align with each others’ mailing lists. The other marketer sends your offer to their list and you send their offer to yours. All things being equal, you both should see your opt-in lists expand. (Get started at Safe-Swaps.com.)
53. Join venture with another marketer. Similar to a solo ad, you run your ad to their list, with the difference being they get a cut of the sales instead of taking a flat fee.
Advertising & PPC
55. Pay for banner ads on other websites. Target websites in your niche, preferably. This is a quick way to begin receiving qualified traffic.
56. Banner exchange. Similar to reciprocal links, you agree to trade banner ads with other website owners. Aim for the same or complementary niches.
58. Begin an affiliate marketing program and spread the wealth! Pay others to promote you to their website visitors and mailing lists by giving them a cut. Make sure you can track referred traffic correctly before rolling this out.
About the author: Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.