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3 Powerful Benefits of Blogging

Business blogging is becoming extremely popular and there is no surprise why… take a look at 3 of the most powerful benefits of blogging.

1. Great driver of traffic to your website. If you are providing readers with useful and helpful content you become the expert in your industry. Your blog almost acts as a gateway to increasing traffic to your website, as readers begin to develop trust in your business and become interested in the content that you write about they will often then direct through to your website to find out more about the products or services that you sell.

2. Blogging is a method that improves the SEO of your website. Particularly if you are posting blog entries on a regular basis then search engines like Google will regularly and routinely come to check your website for new content that might have been uploaded. Therefore when you upload a new blog entry search engines like Google will recognise that you are providing fresh new content and will subsequently index each of the new pages (blog entries) that you publish online. The more high quality and informative pages that Google can index then the more likely it is for your website to list well in organic search results.

3. Blogging is another great means by which you are able to keep your customers / prospective customers up to date with exciting business/ industry news. Your blog entries provide you with a great opportunity to “sell” your business. There are endless topics that you might want to blog about, for example:

  • new products / new stock
  • industry news
  • product reviews
  • special offers
  • hints and tips

The list is endless, you can be as creative as you want to be through your blog entries, they are a great means to further engage with your customers and start building that business to customer bond.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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