SEO is becoming an essential aspect of your marketing strategy and should certainly not be ignored in 2015.
Here we provide some very basic practices that you can follow to ensure that the face of your business (ie. Your website) is being found by others.
Use programmes like Adwords Keyword Planner tool and see what phrases / keywords you should be targeting. Although this tool is designed to show you a rough estimate of competition on adwords it will also very handily show you how many searches are being made on that specific phrase as well as suggesting other phrases that might be worth targeting. To see what kind of competition this phrase presents you will have to type the search phrase in Google and look at for example how many other results there are. Of course there are plenty of other methods of carrying out keyword research but this is a really good place to start.
If you are working with a Digital Marketing company it would be great if you could tell your account manager the sorts of areas of your business you really want to push. Do you have for example a specific product category or location that you want to target?
Once you have decided on your keywords that you want to start targeting you need to ensure that the content on your website is optimised for them. Firstly you might want to consider the existing content and see where you can work/ add these keywords in. The more instances of the keyword on your website the more chance you stand of Google listing you for it! Having said that, that certainly does not mean you should start spamming your own content. Insert the keyword where it makes sense to do so but do not for example copy and paste the keyword over and over again.
You should also concentrate on producing regular content. This content should be keyword optimised and should be useful to your customers/ clients. Again this is not your chance to spam your keyword hundreds of times throughout your website instead this is your opportunity to help provide your customers with information that is of help to them.
Whether you are uploading new products or new pages to your website, you should always endeavour to write your meta tags. Your meta tags include your title, description and keywords. This is a place where you can insert your keywords that you are targeting. They also provide your customers that extra bit of information that might encourage them to click through to your website.
When you search for something on Google you will often see a title, for example the name of a product or the name of the page with some text written underneath. The title should be no more than 60 characters. The text underneath usually explains what users can expect to find on your website. So for products you might want to write a short description that includes the products benefits in a bid to encourage someone to buy your product. Bear in mind your meta description can be no longer than 160 characters of text. There will usually be a field for you to write your keywords, these keywords can be taken from the text on the page that you are optimising. Choose the words that have the most relevance.