In recent years the internet has become a very vital phenomenon that has almost become second nature to our everyday lives. For many of us, going without internet for the day would now seem near impossible. We use the internet to connect with friends, upload our latest photos, check in at exciting places, order our weekly shopping, do our online banking, book our travel tickets … you get the gist.
As well as being used in our personal lives, the internet is also beginning to dominate in business. In this blog entry we highlight 3 ways in which you can use the internet to create a powerful online presence.
It is almost seen as a crime now if a business does not have any active social media accounts set up. Facebook, Twitter and LinkedIn tend to be the most popular social channels out there that businesses are beginning to utilise. So how can social media help your business? Social Media allows you to post regular updates and ultimately engage with your online audience. You can post about new products, company updates, new staff, ask questions, run competitions and so on. Social media can be a powerful means of enforcing your brand and really voicing your business personality.
The practice of SEO involves a variety of different strategies that are applied to promote healthy listings for your website. If you want your website to list on the first page of search results then organic SEO is absolutely vital. Organic SEO strategies can typically involve keyword research and insertion of these keywords into your online content. Search engines like Google also like to see regular and fresh content uploaded, whether this be in the form of blogging, articles or new products, updating your content on a regular basis can work wonders for your listings. Other good SEO strategies can also involve link building. It is important to note here that you should only apply for quality inbound links to your website otherwise links from websites that have a spam characteristic can actually cause damage to your listings.
This offers another avenue for you to reach out and connect with your customers. You can use your emails to offer discounts, introduce new product lines, share company information and so on. Similarly to social media, email marketing can be a powerful method for engaging with your customers on a virtual basis.
Of course there are plenty of other strategies that you can apply to attain an effective online presence, this blog entry has only briefly touched up on three of many. So take action and start building your online business empire now.