Marketers are often talking about what SEO strategies can be applied to your website to improve your listings on search engines like Google. However, what many are often not aware of, are factors that could actually be harming your website listings rather than improving them. In this blog entry we bring you awareness of some of the damaging factors that could be harming your SEO.
Google likes to see unique content! Therefore, it is important that your content is tailored to each individual website and page. If Google finds duplicate content, your website is likely to be penalised and might even lose some respect.
Spammy Inbound Links
Older SEO practice use to focus on gaining many inbound links. However, when Google released an algorithm this changed the practice of inbound linking dramatically. Therefore, although Google likes to see that your website is being linked from other sources, it is important that these links are from genuine and quality websites.
Too Many Keywords
When taking on an SEO project, any good marketer will spend some time researching a select and specific set of keywords that they believe will work effectively for the site in question. However it is important that these keywords are executed properly throughout the site. The keywords filled in for each page, again need to be relevant to the content on that individual page. Too many keywords will be perceived by Google as Spam.