The first real step to anything is research, and lots of it. The most important step to any SEO campaign is keyword research.
The first step to consider is the niche you are in, and the products or services that you are promoting. You should come up with a list of potential keywords that your customers would use to find you on the web.
After that you could use the Google keyword search tool to analyze your list, checking the competitiveness, number of monthly searches and the strength of the competitors currently on page one.
A competitive market analysis is the next important step you should take. After you have your final keyword list, create a spreadsheet with all the keywords, and then list all the competitors from page one of Google.
You could use a program like SEO quake to collect some of the data that you will need, such as their page rank, number of indexed pages, inbound links, whether or not they have a site map and much more. This will tell you how difficult and how long of an SEO campaign you will be embarking on.
Next step should be the on page SEO factors of your website.
First and foremost is content, if you are not providing quality content that solves people’s problems then your efforts will be in vain. Great content will keep your visitors coming back on their own which will greatly assist your SEO efforts.
Make sure all the on page dynamics such as header tags, meta tags, alt tags for images and HTML code is done correctly.
These are the simple things that improve your ‘findability’. You also want to ensure that you have a proper site map created and submitted to the search engines, this will increase your chances of all your pages being properly indexed.
Number four is off page SEO strategies.
The biggest and most important overall here is back linking. Google views every back link your site has as a vote for your site from someone else. The best back links you can get are called one way links. One way links are where another website links to you without you having to link back. Good examples of this are article marketing, blog commenting and directory submissions.
Reciprocal linking is where you link out to website a and website a in turn links back to you. These are also good links but you should only focus on the ones targeted to your niche and those having a higher page rank than you. Good back linking takes time and effort, this cannot be accomplished over night.
You should also avoid any link scams, link farms or questionable linking strategies. If you have to stop and wonder if it’s ok to do it then it probably isn’t.
The last step that is very crucial to your SEO success is the overall promotion of your website. There are several ways of effectively promoting your products and services via the internet.
1) Video marketing
This can be promoted in conjunction with your website or separately for added exposure.
2) Email marketing
This allows you to keep track and communicate with your customers and potential customers.
3) Web 2.0
These are blogs, hub pages, wikis and such. Also a great source of quality back links for your site.
4) Article marketing
If done correctly this will establish you as an expert and help you to generate back links and additional traffic to your offers.
5) Local search marketing such as Yahoo local and Google places
If you have a business in the offline world you certainly want to use this method to promote your business. Google places for instance typically will come up first in the search results.
These are just a few of the strategies that you can use to begin a successful SEO and web promotion campaign. The most import step you will take is to take action. Everything you do should be with the intent of growing your business.
About the Author: Byron Cole Smith – Learn how to take your website to the top of all major search engines, contact Columbus SEO Services. Click here to see how Professional SEO Services can help you achieve the results you want.