SEO stands for search engine optimization. It is the practice of improving web pages rankings on search engines. Well-optimized blogs are rewarded with more visibility on the search engine result pages (SERPs). In order to effectively optimize blogs, bloggers need to know some powerful SEO techniques. Without knowing these tactics, it is hard to optimize a blog and generate traffic. In this article, I am going to discuss seven effective SEO techniques for bloggers.
Blog Software Effectiveness
Your SEO success heavily depends on the blog software you want to use. There are two types of software: self-installed and hosted. The former is what you find on your hosting service. Most hosting services have a package called Fantastico that installs WordPress easily. The latter type is a blog service that you join. The well-known one is Blogger.com.
There are blog software that are SEO friendly in nature. They are the ones bloggers need to use. WordPress is the preferred option to professionals. This is because the software has many customizable features. It can also handle huge amount of web traffic. Furthermore, with WordPress you can install powerful plugins unlike with other services.
Technique #1: bloggers need to choose the most powerful blogging software. The software must be SEO friendly.
After choosing the best blogging software, bloggers need to install SEO plugins. WordPress for example, has many valuable plugins that will improve your SEO campaign. SEO plugins help you optimize your blog correctly and effectively. The most beneficial SEO plugin for WordPress is called All in One SEO Pack. This plugin automatically optimize your blog and posts for search engines.
Technique #2: bloggers need to install SEO plugins that will help them optimize blogs successfully.
Blog Search Engines and Blog Submission Directories
Few people know that search engines for blogs do exist. Some of the blog search engines are Technorati and Google Blog Search. Submitting or claiming your blog there is very helpful, because blog search engines are great sources of targeted web traffic.
Submitting your blog to blog directories is also beneficial to your SEO success. You can do that manually or automatically using SEO WordPress plugins.
Bloggers must not forget to submit their blogs to major search engines as well.
Technique #3: bloggers need to:
1) Submit their blogs to Google Blog Search at: blogsearch.google.com/ping.
2) Join Technorati and claim a new blog.
3) Submit their blogs to blog directories and search engines.
Create a Sitemap
Wikipedia defines sitemap as: “a list of pages of a web site accessible to crawlers or users.” To put it simply, a sitemap is a file that list the URLs of a website. It is often seen on the right side bar of the blog. The sitemap is very important because it help the search engines crawl your blog and index pages easily.
There is a WordPress plugin called Google XML Sitemaps Generator that creates a sitemap for your blog. The plugin also notifies the search engines whenever you add new content.
Technique #4: bloggers must download Google XML Sitemaps Generator and create a sitemap.
Interlinking is about linking between pages of the same blog or website. Interlinking guides the search engines crawlers to different pages of your blog. It also guides Internet users to your previous posts. This enforces the longevity of your content.
There exist a plugin called SEO Smart Links that will automate the interlinking process for you. The plugin is not that necessary because the process is quite simple. But if you want to automate the process, there is no harm in using it.
Technique #5: link to others related pages within your posts manually or automatically.
The oft-echoed sentence is “content is king”. The truth is that “unique content is king”. Only quality content improves your blog rankings. All Internet users are looking for information. It is what drives people to the Internet. You need to offer information in order to drive people to your blog.
Before you can drive people to your blog you need to drive search engines. How can people find your blog? They can do that through search engines. Therefore, it is important to optimize your content for them.
You can do that by conducing good keyword research, writing keyword-rich posts and a maintaining healthy SEO practice, which means having appropriate Keyword Density, Keyword Frequency and Keyword Prominence.
Technique #6: Write keyword-rich content and maintain a White-Hat SEO practice (do not stuff or overuse keywords, just emphasis and place them well).
If quality content is king, then linking is queen. Backlinks are links back to your blog pages posted on other websites. The search engines rank blogs and websites based on many factors. One of the most important ones is quality backlinks, which are links from reputable websites. The more quality incoming links your blog has, the better your ranking.
Technique #7: bloggers need to create backlinks. There are many different ways to create backlinks. Some of them are:
1. Link Bait (anything designed to get attention. It can be an idea, content, contest, picture, etc)
2. Article Marketing
3. Video Marketing
4. Forum marketing
5. Social Media Marketing
6. Blog Commenting
The aforesaid are seven powerful SEO techniques for bloggers. It is all-but impossible not to achieve great SEO success when implementing these tactics.
This article was taken from: helium.com