Today’s blog is going to be about writing a unique and useful SEO article for your website. A well-written, SEO-friendly article means better rankings in search engines and this is what brings traffic to your website. And the more traffic, the better chance of making sales.
Websites with poor or no content stand a much lower chance of being found in the search engines. It’s as simple as that.
If you want your website to be found in search engines, blogging (apart from link building and submitting your website to directories) is another way to improve your chances to be found on the internet. Blogging, or writing articles, will provide your website with fresh, useful and relevant content, and this is the sort of thing Google wants to provide for people searching.
It is important to provide this content on regular basis as search engine robots will look for it in the same time (daily, weekly, fortnightly or however often you want to blog).
It’s All About Content
First of all, you have to make sure your content is rich with relevant keywords. If your content is poor, search engines will penalise you, so make sure your article consists of words and phrases relevant to your business. Take a while to think about what your potential clients will type in the search engines in order to find you. Then target your keywords in such a way that they can be found easily. It is, however, a bit tricky, so you need to be very careful. If too many keywords are put in your content, you may be penalised as well. Such content will lack flow and search engines will consider it harmful and unprofessional. The golden rule says a five hundred-words article shouldn’t have more than seven keywords. The golden rule says a five hundred-words article shouldn’t have more than seven keywords.
Rather than worry to much about the mathematics of it, you will be most successful if you aim just to write interesting and relevant articles about (or connected to) your area of business. Image what your clients or potential clients may want to read, and write that. Focusing on certain keywords in those articles is a definite advantage, and doing a little keyword research beforehand is an excellent idea (as your SEO company if you’re not sure how to do this, they should have already gone through the process with you).
Another thing is a smooth flow from one paragraph to another so that the reader can follow easily. Like any type of story, your article should have a title, subheadings (if necessary), introduction, main body and a conclusion.
Your article needs to be informative but for the SEO purpose, should contain keywords as well.
Keep in mind that most internet surfers use two-word phrases when they make their search (33%), three-word keywords are searched by 26% of the searchers whereas one-word ones by 19%. The four or more-word keywords are only searched by 13%, or less, of the surfers.
It is also a good idea to keep your content as simple as possible. Bear in mind that most people won’t understand jargon, will lose interest in reading quickly and leave your website. So stick to concise articles with interesting and punchy titles that grab the attention.
Time for a piece of technical advice. Your article shouldn’t be placed more than 3 clicks away from your home page. It is important that the reader knows exactly where your article is and how they got there, otherwise they won’t waste their time staying on your website. Make sure your article is in a logical place and easy to find. No one will make any effort to try to find it if can’t be found logically when they click away.
Meta tags are read by many search engines (meta titles particularly are important) and can give them instructions on the content of your site. Their role is to convince the search engine that your website is the one they’re looking for. Each page of your website needs its own Meta Tile and Description.
Like content, you need to make sure your keywords are chosen carefully, so make sure your articles have meta tags crafted to suit the content of the article and making best use of the keywords you have chosen and used in the text.
It takes time and effort to write a great, SEO-friendly article. With some practice, though, it will become easier and more natural. It is worth spending the time on writing regular and unique content as your website will feature higher in the search engines. That means you will be found more easily and, potentially, generate more sales.
As time goes on you can concentrate on using your articles to generate discussion and feedback, encouraging engagement on your site which will also lead to more activity and content, more links in, and better search engine listings.
About The Author: Agnieszka Wach is the administrator and receptionist for WNW Design, and also assists the SEO team with website optimisation. You can email her at firstname.lastname@example.org or phone her on 01395 542569. You can also follow WNW Design on Facebook.