To make a success of your online business, you cannot ignore social networking sites, otherwise also known as Web 2.0 sites. The biggest, of course, is Facebook which now boasts 1 billion regular users. Twitter is the second biggest network followed by the newest, Google+.
Google+ was formed in 2011. After a succession of forays by Google into social networking, it has currently settled on Google+. Today it has 400 million users with about a 100 million of them being active users on a per month basis.
Following the recent Google search algorithm changes known as Google Panda and Google Penguin, more emphasis is now given to Web 2.0 traffic. In other words, if you wish your website to rank higher in Google, you need to get more traffic from sites such as Google+. Google monitors all links to websites and will boost rankings of all sites with deep Web 2.0 links.
Google+ also offers an identity service. It insists only real people sign up. Once it has your real profile, it will, if you wish, verify your website in Google Search Engine Results Pages (SERPs) by attaching your Google+ profile photo whenever your site appears in a SERP.
Google will boost your site’s ranking if it is verified by Google+. So, for any serious website owner or blogger, it is important to be part of Google+. Too many internet users, the fact that Google strongly discourages the use of online pseudonyms seems unfair. They argue that since the privacy controversy is still not settled, revealing too much of yourself online poses a threat and should be avoided. From Google’s point of view, real people posting good material online will ultimately boost their own credibility.
Google+ is not only the newest social network, but it has also brought with it some important and unique changes to the social networking scene. For instance, Google+ makes it a breeze to segment your friends. On Facebook, if you posted something, each one of your friends and perhaps friends of friends can see what you have done.
In Google+, you can be more selective about who can see what you are doing. You can segment your friends into a limitless number of “circles” (short for” circle of friends”) if you wish. So, for instance, if you wanted to show photos of what you did on the weekend to only some of your friends and not everyone (because some friends might be work related), then you can do so by segmenting these friends into separate circles. So, you could have a “non-work friends” circle and a “work friends” circle.
This simple, yet ingenious feature means that you can target your audience more accurately. You could compose messages in a way that targets each circle precisely with what they want to hear from you. Another good feature is that the people you connect to do not know which of your circles they belong to. All they know is that they have a connection with you. So you can go ahead and name your circles whichever way you wish.
One other notable feature in Google+ is the “Hangout” where you can invite circle friends to participate in a live video session. This is a very powerful feature especially for conducting business.
There are many interesting features in Google+ which are beyond the scope of this article and I am sure there will be others coming along in the future which will enhance the capabilities of Google+ even further.
With Google Search continuing to dominate the search arena and further consolidate its power, you would be unwise to disregard Google+.
In Google’s current ranking algorithm, Google+ is just one factor amongst others, but, nonetheless an important component, you would be ill advised to ignore if you wish your site to rank higher in Google SERPs.
To your social media marketing success!
About the author: Hanif Somani, Ph.D is an Internet Marketer and Forex Trader. Hanif obtained his Ph.D. from the University of London in a scientific discipline and is passionate about conveying complex ideas to his audience in a simple but not simpler way. Hanif believes that anyone can succeed in their endeavors if they first obtain the knowledge and then apply it correctly in an incremental way. Knowledge is the key to success and this is what Hanif is happy to convey and share. He writes regularly on all aspects of Online Income Sources which you can find on his blog at Making Money Online.